2017
DOI: 10.1007/978-3-319-54430-4_63
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Traditional vs. Machine Learning Techniques: Customer Propensity

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“…Traditional techniques are robust but might carry inherent bias of data scientist’s modeling skills. ML)models makes the machine learn from the data and might not suffer from human bias (Rajnayak, Moitra, & Nahata, 2017). There are several studies that included ML into management and social sciences.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Traditional techniques are robust but might carry inherent bias of data scientist’s modeling skills. ML)models makes the machine learn from the data and might not suffer from human bias (Rajnayak, Moitra, & Nahata, 2017). There are several studies that included ML into management and social sciences.…”
Section: Literature Reviewmentioning
confidence: 99%