Training and assistance in making village profiles as a branding facility for Pujon Kidul tourism village

Abstract

The purpose of this service is to provide knowledge to village officials and the community of Pujon Kidul Village about the importance of the Village Profile. The Village Profile is very much needed as a means of socializing and actualizing the potential that exists in the village. However, Pujon Kidul Village, which is known as the Tourism Village, does not yet have an official village profile. So that the socialization of village potential is not optimal. The special target to be achieved in this service is the compilation of the Pujon Kidul Village profile which is officially managed by the community and / or village officials with online media in the form of websites and offline media. For this reason, training in making a good and attractive village profile is needed so that the aims and objectives of creating a village profile for socialization and promotion of village potentials will be carried out well. This service was carried out using the Focus Group Discussion (FGD) method which involved village officials and BUMDes managers which resulted in three agreements. First, a more adequate and informative website was developed. Second, a village profile video was made and a booklet was compiled. Third, the use of the media is to maximize village promotion through online and offline.

The Dynamics of “Pokdarwis Capung Alas” in the Development of Community - Based Tourism in Pujon Kidul Village During the Covid-19 Pandemic

“…Pujon Village Regulation Number 6 of 2017 Article 5 related to Tourism Businesses and/or Tourist Attractions explains that tourism business managed by the Sumber Sejahtera Village Owned Enterprise (Badan Usaha Milik Desa -BUMDes) includes Café Sawah, parking lots, and other businesses approved by the village head, either in the tourism sector or other sectors. The role of BUMDes in managing tourism businesses and or tourist attractions in Pujon Kidul Village represents the CBT strategy or approach in tourism development (Suhermanto et al, 2021). One of the management strategies is to have a community group, in Pujon Village it refers to Pokdarwis Capung Alas, to direct and organize the community to participate in the development of the tourism village concept through programs, training, or community empowerment in tourism (Longkul et al, 2020).…”

“…Human Resource (HR) has been one of the primary constraints in the development of tourism villages in Indonesia-thus, increasing community participation with the help of groups to provide education or empowerment to the community and contribute to the tourism development is necessary. An example of such an empowerment group is Kelompok Sadar Wisata (Pokdarwis), a group in a tourism village consisting of community members having the same goal of developing the tourism sector by implementing programs related to tourism development and community empowerment (Suhermanto et al, 2021). Corona Virus Disease 2019 or Covid-19 is a virus first discovered in Wuhan, China, at the end of 2019, which then spread worldwide and caused a global pandemic as stated by the World Health Organization (WHO) in March 2020 (Baloch et al, 2020).…”

Pembuatan Video Profil Kampung Tematik dan Edukasi Eco Enzyme Sebagai Media Promosi Efektif

“…Pada zaman globalisasi sekarang ini, teknologi informasi merupakan media yang sangat efektif sebagai sarana promosi, penyampaian informasi, dan edukasi masyarakat (civic education). Media promosi dan informasi berkembang dengan sangat pesat seiring dengan perkembangan teknologi, yaitu dengan semakin maraknya penggunaan Internet of Things (IoT) disegala lini kehidupan bermasyarakat, baik itu untuk kegiatan mencari laba atau nirlaba (Leonita & Jalinus, 2018;Manavalan & Jayakrishna, 2019;Suhermanto et al, 2021). Penggunaan media visual menjadi prioritas karena pesan yang disampaikan tidak hanya melalui suara tetapi juga melalui gambar-gambar yang menarik.…”

“…Video profil merupakan sebuah media komunikasi elektronik dalam bentuk video singkat yang menyajikan data, informasi dari karya-karya, prestasi yang telah dicapai, dan berfungsi sebagai media promosi dari satu lembaga, perusahaan, atau institusi (stakeholders). Semenjak berkembangnya teknologi dengan pesat, promosi dan penyebaran informasi melalui media visual lebih diminati kalangan luas, karena menyajikan tidak hanya audio saja, juga dengan gambar-gambar bergerak yang menarik secara inovatif dan kreatif (Kertiasih & Budhayasa, 2017;Suhermanto et al, 2021). Dengan adanya video profil, masyarakat yang mengakses media visual ini, bisa mendapatkan informasi yang lebih detil mengenai lokasi atau tempat usaha, kegiatan yang dilaksanakan, produk yang dihasilkan, dan kelebihankelebihan lainnya dari lembaga, perusahaan, atau institusi tersebut.…”