Training for Chaos: Part II

Abstract

Second of a two‐part article. Looks in detail at evaluating the effects of training and understanding its objectives, and at specifying IT management training programmes – together with four criteria for their likely success.

Marketing Information Managers in Organizations – The Missing Link

“…The manual and interpersonal aspects have to be tailored so that the customers associate their contact with the information provision system with a pleasant experience. Reinforcing them in this way means that they are more likely to repeat the experience in the future and so the effectiveness of IT departments will, as Peters [5] defined it, increase.…”

“…Eichorn[4] emphasized the value of simple information storage and retrieval systems as essential prerequisites of effective usage of information by managers. Peters [5] argued that managers who will survive in a continuously changing environment are those who will be able to: locate, analyse and act on relevant information quickly and accurately (p. 18).…”

“…Simply generating information, storing it on a database and providing technological hardware for its retrieval is a cosmetic approach to solving a problem which demands more sophisticated consideration. Peters [5] states that the effectiveness of an IT department's contribution to an organization can be measured by the frequency with which its services are called upon by other departments. This article argues that this utilization would be enhanced if an organization took active steps, through an information marketing manager, to apply the principles of marketing to the process as well as the content of its information provision.…”