The Epstein-Barr virus BRLF1 and BZLF1 genes are the first viral genes transcribed upon induction of the viral lytic cycle. The protein products of both genes (referred to here as Rta and Zta, respectively) activate expression of other viral genes, thereby initiating the lytic cascade. Among the viral antigens expressed upon induction of the lytic cycle, however, Zta is unique in its ability to Epstein-Barr virus (EBV) is a lymphotropic human herpesvirus that latently infects B lymphocytes, resulting in a concomitant growth transformation of the infected cell. Infection is closely associated with several human cancers, including nasopharyngeal carcinoma and African Burkitt's lymphoma, and also plays a role in several lymphoproliferative diseases in immunocompromised individuals (for a review, see reference 29). In vitro the transforming potential of EBV is evidenced by its ability to immortalize B lymphocytes to grow indefinitely in culture. Immortalization is achieved through the expression of a relatively small subset of EBV-encoded genes that serve to establish and maintain cellular transformation (for a review, see reference 45).Propagation of EBV from host to host is dependent upon the activation of an estimated 100 or more viral genes, culminating in the production of infectious virions (2, 4, 9, 27). While these genes remain quiescent during latency, a switch in the genetic program leading to the expression of viral replication associated genes can be accomplished in vitro by treatment of latently infected B lymphocytes with various reagents, including phorbol esters, butyrate, ionophore, and anti-immunoglobulin (2,28,37,46,48,51). Activation of the lytic cascade by treatment with anti-immunoglobulin results initially in the expression of two viral genes, BZLF1 and BRLF1, which exhibit similar induction kinetics (maximal mRNA levels are reached between 2 and 4 h postinduction) (14, 46). The protein products of both the BZLF1 (referred to here as Zta, but also called ZEBRA and EB1) and BRLF1 (Rta) genes have been shown to be transcriptional activators (8,10,12,25,26 speck@visar.wustl.edu.Expression of Zta and Rta leads to the activation of early genes and ultimately viral replication. Of all the viral transactivators examined, Zta is unique in that its expression alone can initiate the entire lytic cascade (10,11,40), and regulation of Zta expression appears to be central to regulating entry into the lytic cycle.We have previously identified multiple elements within the BZLF1 promoter (Zp) that play a role in regulating BZLF1 expression (15,16). Several of these elements bind cellular transcription factors that are responsive to phorbol ester stimulation (15). Zp also contains two Zta binding sites (ZIIIA and ZIIIB) that are important for autoactivation (16,33,49).Zta shares several structural similarities with other transcription factors. As described by Farrell et al. (12), Zta contains a basic region with homology to the DNA-binding domains of the AP-1 family of transcription factors (Fig. 1). In addi...