Transformasi Media Youtube Dan Televisi (Analisis Fungsi Dan Konsumsi Media Youtube Dan Televisi Di Kota Padang)

Abstract

If we talk about television as mass media, what is meant by watching TV is watching programs that are broadcast by television stations. It's just that, seeing the arrival and influence of new media technology at this time, making many functions of the mass media that began to be seized by new media. This research was conducted to see how the process of transformation of functions and consumption of television and Youtube media is carried out by the people of Padang City. In order to examine the changes in this communication media, of course data is needed on how the actual process takes place in the field. To examine the problem, this study uses MediaMorphosis Theory. The study was designed using a quantitative and qualitative mixed approach that was shaded by a post-positiveist paradigm. The quantitative approach is carried out through an explanatory research survey research design to find out the situation or condition that occurs and the factors influencing it. While the qualitative approach is used to explain the variables studied in more detail. The results revealed that the majority of respondents are more concerned with the content presented than the media platform used. The platform only functions as a tool that makes it easy for them to access the content they want, without them really caring about the conceptual differences from the available media choices.

Pola konsumsi makanan keluarga miskin perkotaan dalam pusaran kapitalisme nutrisi

“…Seluruh elemen kognisi masyarakat tentang kandungan gizi pada makanan hanya bergerak seputar informasi yang disajikan dalam media-media seperti televisi. Sumber pengetahuan masyarakat diambil alih oleh media televisi secara efektif (Hanana et al, 2020). Kalaupun ada sumber informasi lain yang dijadikan oleh masyarakat, maka itu hanyalah dalam bentuk pengalaman sehari-hari yang memunculkan berbagai pengetahuanpengetahuan awam yang boleh jadi hanyalah mitos yang diyakininya sebagai suatu kebenaran.…”

Convergence of Mass Communication Theory in Intercultural Communicationin the Era of Digital Communication

“…The current form of media is the result of coevolution and convergence that often occurs over time, resulting in transformation in the creation of new entities. (Hanana, Anindya, & Elian, 2020).…”

Untitled

“…Youtube adalah salah satu platform berbasis video yang dapat diakses oleh orang tua untuk anal atau anak-anak itu sendiri dalam mencari tontonan yang menghibur dan mengedukasi. Hal ini disebabkan oleh kemudahan mengakses youtube melalui ponsel pintar yang bisa dilakukan di mana dan kapan saja (Hanana et al, 2020). Metode penggunaan video animasi yang menarik dan penuh warna, dapat membantu dalam meningkatkan pemahaman kosa kata dalam membaca bahasa asing, yakni bahasa inggris (Syafrizal et al, 2019).…”