Penelitian ini bertujuan untuk mengetahui bias gender yang terdapat dalam iklan komersial yang ditujukan untuk segmentasi pasar kaum muslim di Indonesia. Selain itu penelitian ini juga ingin mengetahui bagaimana bias gender tersebut terkaburkan melalui adegan-adegan yang terdapat dalam iklan, sehingga iklan tersebut tetap dapat diterima dan menarik hati audiens. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis semiotika Roland Barthes. Objek penelitian yang dipilih adalah iklan Djarum, Gojek, Matahari, P&G, dan Sprite versi Ramadan. Temuan dari penelitian ini menunjukkan bahwa momen Ramadan dan Idul Fitri tidak memiliki relevansi terhadap pengakomodiran kesetaraan gender di dalam iklan. Masih ada bias gender dalam iklan yang ditujukan kepada pasar kaum muslim di Indonesia. Hal tersebut terkaburkan oleh pemilihan adegan-adegan yang ada sehingga dapat diterima sebagai suatu yang biasa. Ini menunjukkan bahwa mistifikasi bias gender masih lestari dan sangat efektif digunakan untuk menarik perhatian audiens termasuk pada kaum muslim di Indonesia.

Abstract   This study aims to identify the 3C’s (sanmitsu) messages for the implication of Covid-19 protocols during the Covid-19 pandemic in the MV Hanarete Itemo performed by AKB48. The research use  a descriptive qualitative method, and analyzed by representation theory of Stuart Hall to display the meaning contained in it. The results of this study show eleven messages to carry out health protocols in the form of behavior modification such as 3C, social distances in public places, wearing masks, washing hands with antiseptic soap, sterilizing goods with alcohol, as well as separating items that have not been and have been used. Delivering Covid-19 protocols through MV is one of the most efficient and acceptable ways to promote a healthy lifestyle during pandemic. However, this research is a pioneer research to use MV as popular culture that talking about Covid-19 issues, then it can be developed in terms of methods and theories to enrich scientific perspectives.   Keywords: AKB48; Covid-19; MV Hanarete Itemo; representation; Sanmitsu (3C)   Abstrak   Penelitian ini bertujuan untuk mengidentifikasi pesan 3C (sanmitsu) dan penerapan protokol kesehatan lainnya selama masa pandemic Covid-19 dalam MV Hanarete Itemo yang dibawakan oleh AKB48. Penelitian berbentuk deskriptif dengan metode kualitatif, serta menggunakan teori representasi yang dikemukakan Stuart Hall untuk menampilkan makna yang terkandung di dalamnya. Hasil penelitian ini menunjukkan sebelas pesan untuk melakukan protokol kesehatan berupa modifikasi perilaku seperti 3C, menjaga jarak di tempat umum, penggunaan masker, mencuci tangan dengan sabun antiseptik, sterilisasi barang dengan alkohol, maupun pemisahan barang yang belum dan telah digunakan. Penyampaian pesan kesehatan melalui MV merupakan salah satu cara efisien dan mudah diterima untuk mempromosikan gaya hidup sehat. Penelitian ini merupakan penelitian pioneer mengenai MV yang mengangkat pesan tentang Covid-19 dalam produk budaya populer, serta dapat dikembangkan dari segi metode maupun teori untuk memperkaya perspektif keilmuan.   Kata kunci: AKB48; Covid-19; MV Hanarete Itemo; representasi; Sanmitsu (3C)

The Covid-19 pandemic in Indonesia forces people to have different behaviours, both socially and economically. This epidemic has made Indonesians’ shopping behaviour change; online shopping and cashless transactions have increased rapidly. Micro, Small, and Medium Enterprises (MSMEs) in Indonesia has left behind this consumer behaviour change. The BUMN Creative House (RKB) is a government effort to improve MSMEs’ quality in products, marketing, and funding. Regularly, RKB provides its members with training, workshop but cannot afford to assist their new knowledge. Telkom Indonesia manages the RKB in Malang Regency. This service activity is in the form of training and mentoring for MSMEs who are also partners of the RKB. The training lasts for three weeks, with tiered materials about content marketing and one month of assistance after the last session training to deepen their skills to help MSMEs setup their new digital marketing technique and deepen their skills. From this program, we found that (1) MSMEs digital literacy is varied depending on their age; (2) Greater Malang MSMEs is slow to adapt in new digital marketing technique, they even scared to try it, because even after one month of assistance, only 3 out of 15 businesses can advertise on the Facebook Platform.

This paper analyzes previous research on the relationship between animation and radicalism through the keyword "animation", which uses a bibliometric approach from 1071 journal articles sourced from the Scopus database in the last 5 years. Basically, the purpose of animation is not only for entertainment, animation can also be used as an effective educational medium. This paper was created because of the news that connected one of thr animaed film made in Indonesia with negative thing. The review paper uses VOSviewer which aims to produce visualization, structure, and relevance. VOSviewer is useful for visualizing the mapping of concept findings that are parsed from the scopus database. From 1071 articles, 5501 keywords were obtained and 151 of them met the threshold. From 151 keywords, it was broken down into 9 clusters. In this bibliometric analysis, it is shown that research on animation has attracted the attention of many researchers from many countries. The field of social science was found to be the field that most discussed about animation media. Animated media are widely used for educational and entertainment purposes. From the findings of the scopus database, it is known that animation is not only focused on learning and entertainment, but also in other fields such as engineering, medical, and mathematics. Animation or animation media has many positive benefits, especially in learning media.

In Indonesia, a folk tale is used as a medium of entertainment as well as a teaching tool for children. Parents read folktales to their children at night. Folktales are used in the text of Indonesian lessons at the elementary education level. However, Indonesian folktale is suspected of being gender-biased. Although there is research on this subject, there is still little research on Indonesian folktales originating from Eastern Indonesia. Previous research conducted is still focused on the western region of Indonesia, for example, Java and Sumatra Island. This study aims to understand how women are depicted in Eastern Indonesian folktales, especially to understand the objectification of female characters. Based on the results of our research, we argue that many female characters in Eastern Indonesian folktales are subject to objectification. The objectification of female figures is carried out in the form of women as objects of sexuality, women as a medium of exchange of power, and women being passive and working in the domestic sphere. This finding shows that the folktale of Eastern Indonesia cannot be separated from patriarchal ideology. These stories show that women in the imagination of the Indonesian people still occupy an inferior position compared to men. Furthermore, the female characters also experience objectification and inequality as in folktales from Western Indonesia. The patriarchal point of view in folktales has deep roots and spreads in Indonesia. Research proves that the ideology of folktale is not always in harmony with the ideal values ??that exist in society. It takes a critical attitude towards the selection of stories that will be conveyed to children