“…Several empirical studies have found that the competitiveness of MSMEs is influenced by many factors, especially in Aceh Province, especially during the current Covid 19 Pandemic, among the factors that cause the low competitiveness of MSMEs is the lack of guidance for MSME actors. (Dixon & Pusparini, 2020;Susana, Darsono, & Andarwati, 2020), product innovation (Ashoor, 2021;Christa & Kristinae, 2021;Sulistyo & Ayuni, 2020), access to capital (Abbas, 2018;Munifatik, Askandar, & Mahsuni, 2018), marketing orientation (Ali, Hilman, & Gorondutse, 2020;Puspaningrum, 2020;Rajadurai, Zahari, Esa, Bathmanathan, & Isaac, 2021). The novelty of this advanced research lies in the selection of methods and processes for designing a model to increase the competitiveness of Micro, Small and Medium Enterprises through a review of capital, product innovation and marketing orientation.…”