Transformative Photography: Evaluation and Best Practices for Eliciting Social and Policy Changes

Ozanne, Julie L.; Moscato, Emily M.; Kunkel, Danylle

doi:10.1509/jppm.11.161

Cited by 34 publications

(46 citation statements)

References 97 publications

(189 reference statements)

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“…Photovoice is a participatory research method that enables participants to share their experiences, perspectives and priorities through photography [ 31 ]. Visual research methods can generate rich insights into sensitive topics difficult to express in words, and generate compelling data for translation into policy, practice and community-led social change [ 24 , 32 - 34 ]. Photovoice, specifically, facilitates safe social spaces for disadvantaged groups to creatively communicate about difficult issues [ 35 – 37 ], including violence [ 38 – 40 ] and resettlement [ 41 ].…”

Section: Methodsmentioning

confidence: 99%

ASPIRE: A multi-site community-based participatory research project to increase understanding of the dynamics of violence against immigrant and refugee women in Australia

et al. 2015

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BackgroundOne in three women around the world are or have been subjected to violence. This includes in Australia, where violence against women is an urgent public health and human rights issue. Immigrant and refugee women who have resettled in Australia are known to face barriers accessing services aimed at preventing and responding to family violence. However there is little evidence about the contexts, nature and dynamics of violence against immigrant and refugee women to inform appropriate responses to enhance their safety and well-being. The ASPIRE project will address this gap by identifying opportunities for the development of responsive local and community-based interventions for family violence against immigrant and refugee women, contributing to the currently limited Australian research in this area.Methods/DesignThis participatory research project will work with communities in eight geographic locations (two inner-city, three outer-suburban, and three regional) across two states (Victoria and Tasmania), to generate evidence about immigrant and refugee women’s experiences in a range of settings. The project will engage stakeholders and communities through extensive consultation prior to data collection and by facilitating community members’ participation in generating and analysing data. A mix of qualitative methods will be used to generate rich data about the family, cultural and place-based contexts that shape the prevalence and dynamics of violence against immigrant and refugee women; women’s prevention and help-seeking efforts; and community attitudes about and responses to violence across a range of cultural groups. Methods include in-depth interviews with women who have experienced family violence, key informant interviews with local community service providers, focus group discussions with men and women from predominant cultural groups that have migrated to areas covered by the research sites, and Photovoice with community leaders. Bilingual health educators will contribute to development of the research approach, the collection and analysis of data, and the dissemination of findings.DiscussionFindings from this two-year study will be disseminated to communities, service providers and policy-makers, providing evidence to inform culturally-appropriate prevention and support interventions, and building local communities’ awareness and capacity to respond to violence against immigrant and refugee women.

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Section: Methodsmentioning

confidence: 99%

ASPIRE: A multi-site community-based participatory research project to increase understanding of the dynamics of violence against immigrant and refugee women in Australia

et al. 2015

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“…Photographs can uncover the unseen and the unspoken, shed light on undocumented social issues, raise awareness, and ignite action (Ozanne, Moscato, & Kunkel, 2013). The power of images is often used in marketing education particularly because many students are visual learners (Clarke, Flaherty, & Yankey, 2006).…”

Section: The Power Of Imagesmentioning

confidence: 99%

“…Recently, Kelly, Lee, Bowen Ray, and Kandaurova (2018) used a participatory technique in an integrated marketing communications course to help students develop a "shared visual vocabulary and unearth hidden assumptions" about other cultures (p. 69). Ozanne et al (2013) point out that while photography is a widely used tool, there is great potential to use photography as an advocacy tool. In related fields, such as public health, photographic methods have been used to influence policy (Kramer et al, 2010;Wang, Morrel-Samuels, Hutchison, Bell, & Pestronk, 2004).…”

Section: The Power Of Imagesmentioning

confidence: 99%

Incorporating Photovoice in the Marketing Curriculum to Increase Cultural Competence

Pierce

Longo

2019

Journal of Marketing Education

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Images are powerful. They help make the abstract concrete and allow the viewer to share the perspective of the photographer, giving the photographer a platform to communicate what may be difficult to express with words. Educators, institutions, accreditors, and students are seeking diverse and inclusive university environments, yet we often lack the critical dialogue necessary for achieving such outcomes. In response to student and employer imperatives, we propose the inclusion of photovoice to complement existing learning outcomes in the marketing curriculum. We discuss the implementation and evaluation of including photovoice into a semester-long client-based marketing research project. Experiential learning with photovoice increased interactions with diverse others and increased metacognitive cultural intelligence in comparison with a section taught with the standard approach.

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“…Photographs are used in many different ways in social science research. Photovoice can best be defined as "transformative photography" (Ozanne, Moscato, and Kunkel 2013) where researchers treat participants as collaborators to raise awareness about an issue that is relevant in their lives and motivate social change via photos.…”

Section: Picturethehomelessorg)mentioning

confidence: 99%

Towards a Macromarketing and Consumer Culture Theory Intersection: Participatory and Deliberative Methodologies

Saatçioğlu

Corus

2018

Journal of Macromarketing

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This article provides a discussion on the use of an alternative paradigm towards a cross-fertilization of CCT and macromarketing. Researchers at the intersection of CCT and macromarketing can benefit from both research traditions' relative strength: the deep sociocultural focus of CCT and the structural lens of Macromarketing. To facilitate this dialogue, the authors propose an innovative and inclusive approach to research design and data collection. More specifically, the action research paradigm that is driven by an agenda for an egalitarian participation into the social sphere, a multidimensional wellbeing, and a reflexive social change is introduced. The discussion on an action research-driven research design and methodology also builds upon the key insights of Macromarketing and CCT traditions and offers a detailed framework for researchers who wish to bring an alternative and fresh look into a CCT/Macromarketing alliance.

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Transformative Photography: Evaluation and Best Practices for Eliciting Social and Policy Changes

Cited by 34 publications

References 97 publications

ASPIRE: A multi-site community-based participatory research project to increase understanding of the dynamics of violence against immigrant and refugee women in Australia

ASPIRE: A multi-site community-based participatory research project to increase understanding of the dynamics of violence against immigrant and refugee women in Australia

Incorporating Photovoice in the Marketing Curriculum to Increase Cultural Competence

Towards a Macromarketing and Consumer Culture Theory Intersection: Participatory and Deliberative Methodologies

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