Translation Strategies of Culture-Loaded Words in Publicity Materials under the Background of “the Belt and Road”

Liu, Fei

doi:10.4236/ce.2019.105062

Cited by 5 publications

(4 citation statements)

References 10 publications

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“….] or cultural references” (Marco, 2019, p. 2; Ranzato, 2013, p. 47), culture-loaded words/expression/elements (see Liu, 2019; Zhuang, 2020, etc. ), which “cannot be easily well-defined,” since “They do not mean only objects, but also words that signify concepts that are related to a specific culture” (Terestyényi, 2011, p. 13).…”

Section: Translation Of Csismentioning

confidence: 99%

The Image of China as a Destination for Tourist: Translation Strategies of Culture-Specific Items in the Chinese-English Food Menus

Amenador,

Wang

2023

Sage Open

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This study investigated how culture-specific items in Chinese-English food menus were translated. The Chinese menu corpus was examined using a descriptive case study method for qualitative analysis and a corpus-based method for relevant data extraction and quantitative analysis. The study aimed to identify the categories of culture-specific items (CSIs) in the corpus and also examine whether, and if so, how CSI categories condition the choice of translation procedures and its influence exerted at the macro macro-level on the image of China, projected as a tourist destination. The results indicated that CSIs categories existent in the corpus include the linguistics, historical, and social categories. These categories were also a conditioning factor modulating the selection and use of a particular translation procedure. The linguistic CSI category influenced the employment of description procedures; retention was largely used for the social category, whereas retention and description procedures were utilized for the historical category. Employing Lawrence Venuti’s domestication and foreignization strategies and the neutralization strategy of some scholars (e.g. Josep Marco) as a conceptual framework, the results also revealed a strong preference for the use of neutralization strategy in translating CSIs where the strangeness of the source text is demystified, their connotative meanings explicitly rendered, thereby projecting China as a friendly, welcoming, and accommodating destination for tourists. The quantitative methodology employed to analyze the translation of CSIs in the menu text is a crucial contribution that counterbalances the predominant qualitative methods employed in the field.

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Section: Translation Of Csismentioning

confidence: 99%

The Image of China as a Destination for Tourist: Translation Strategies of Culture-Specific Items in the Chinese-English Food Menus

Amenador,

Wang

2023

Sage Open

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“…These studies have contributed to a better understanding of the challenges and opportunities in translating Fortress Besieged into English, as well as the nuances of Qian Zhongshu's writing style and cultural references [17][18][19].…”

Section: Previous Studies On the English Version Of Fortress Besieged...mentioning

confidence: 99%

An Analysis of the Transmission of Cultural Information in the English Version of Fortress Besieged Based on Functional Translation Theory

2023

langl

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In recent years, Fortress Besieged has gained renewed popularity both in China and abroad and has been studied extensively in Chinese literature courses around the world. This paper examines the transmission of cultural information in the English version of Fortress Besieged, a novel written by Chinese author Qian Zhongshu, through the lens of functional translation theory. The study aims to analyze how cultural elements in the original Chinese text are translated into English and to what extent the translations succeed in conveying the cultural information to English readers. The study employs a qualitative approach based on functional translation theory, which emphasizes the importance of context and function in translation. The analysis focuses on various cultural elements in the novel, including names, idioms, and cultural references, and examines how these elements are translated into English. The study also explores the role of the translator in the transmission of cultural information and investigates the challenges faced by the translator in dealing with cultural differences. The findings of the study suggest that the transmission of cultural information in the English version of Fortress Besieged is influenced by various factors, such as the translator's cultural background, the target audience, and the purpose of the translation. The study also reveals that while some cultural elements are successfully translated, others are lost or distorted in the process. Overall, this study intends to contribute to understanding the challenges and opportunities involved in the translation of cultural information and provide insights into the role of translation in cross-cultural communication. It highlights the need for translators to be sensitive to cultural differences and employ appropriate translation strategies to ensure the effective transmission of cultural information.

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“…Meskipun demikian, belum dapat ditetapkan teknik penerjemahan yang tepat untuk menerjemahkan kosakata bermuatan budaya (Ma'shumah & Sajarwa, 2022). Strategi dan metode penerjemahan yang digunakan secara fleksibel sesuai dengan situasi akan dapat membantu pembaca bahasa sasaran untuk lebih memahami budaya bahasa sumber (Liu, 2019) konsep negosiasi sebagai upaya mencegah konflik dengan cara mengambil jalan tengah (Sajarwa, 2021). Negosiasi menjadi proses yang sulit karena penerjemah harus membuat banyak keputusan untuk menghasilkan terjemahan yang komprehensif (Bellos, Eco, & Watt dalam Redelinghuys, 2019).…”

Section: Pendahuluanunclassified

Negosiasi Identitas Budaya Jepang dalam Novel Tenki No Ko dan Terjemahannya dalam Bahasa Indonesia

Fatin

Cholsy

2022

IZUMI

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The translator as a negotiator must ensure that all information contained in the source language text is conveyed to the target language reader. Because translation can be a way to overcome intercultural gaps. This study uses a qualitative descriptive method to find the formulation of the translation of Japanese cultural terms that have been negotiated in Indonesian translation. The material objects of this research were the Japanese novel 'Tenki No Ko' and its Indonesian translation 'Weathering With You’. The frameworks for this study were Newmark's cultural terms categorizations, Eco's idea of negotiation, and Baker's strategies for culture-specific items. This study revealed that the negotiation of Japanese cultural identity can be identified and formulated through the translation strategy used by the translator. The strategies were using general words, omissions, paraphrasing with related words, using neutral words, and using unrelated words.

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Translation Strategies of Culture-Loaded Words in Publicity Materials under the Background of “the Belt and Road”

Cited by 5 publications

References 10 publications

The Image of China as a Destination for Tourist: Translation Strategies of Culture-Specific Items in the Chinese-English Food Menus

The Image of China as a Destination for Tourist: Translation Strategies of Culture-Specific Items in the Chinese-English Food Menus

An Analysis of the Transmission of Cultural Information in the English Version of Fortress Besieged Based on Functional Translation Theory

Negosiasi Identitas Budaya Jepang dalam Novel Tenki No Ko dan Terjemahannya dalam Bahasa Indonesia

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