“…According to pro-environmental consumption theory, various socio-psychological constructs are proposed as important determinants of pro-environmental behaviour (Bamberg & Möser, 2007), such as demographics (e.g., Ando, Yorifuji, Ohnuma, Matthies, & Kanbara, 2015;Robinson & Smith, 2002), knowledge (e.g., Bartkus, Hartman, & Howell 1999;Pedersen & Neergaard, 2006), affect (e.g., Chan, 2001;Martin & Simintiras, 1995), attitudes (e.g., Dunlap, Van Liere, Mertig, & Jones, 2000;Wray-Lake, Flanagan, & Osgood, 2010), values (e.g., Chen, 2015;Fryxell & Lo, 2003 ), and lifestyles and habits (e.g., Lebel & Lorek, 2008;Welsch & Kühling, 2009). Nevertheless, the exact relationships of these various constructs with proenvironmental consumption behaviour are still unclear (Bamberg & Möser, 2007), particularly in Chinese cultural contexts.…”