In the second half of the 20th century, the main focus of transport policy and transport studies was on the reduction of the use of motorised, individual transport, in particular with regard to daily commuter traYc. The main concepts concentrated on creating an attractive public transport supply and, where possible, improving the infrastructure for non-motorized traYc in order to open up alternative forms of travel. Although these concepts produced noticeable eVects on everyday travel, they could not cope with steadily rising problems in the Weld of leisure traYc. Therefore, primarily supply oriented, autocratic desktop transport policies cannot be seen as a promising approach within the leisure context.Consequently, the article focuses on the necessary key factors for successful leisure and tourism public transport provision. It stresses the need for rethinking transport policy by choosing a demand oriented approach and realising the importance of additional accompanying eVorts in the areas of marketing, transparency and quality. Focusing on the demand side, with its individual attitudes and preferences, leads to a new understanding of traYc planning by adopting a bottom up, rather than a top down approach.