Travel experience sharing on social media: effects of the importance attached to content sharing and what factors inhibit and facilitate it

Arıca, Reşat; Çobanoğlu, Cihan; Çakır, Onur; Çorbacı, Abdülkadir; Hsu, Chia-Shiang; Corte, Valentina Della

doi:10.1108/ijchm-01-2021-0046

Cited by 59 publications

(53 citation statements)

References 75 publications

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“…This attitude of discovery leads them to reveal “moments” that tourists may not be able to grasp. In particular, self-reflection and emotions are central to the transformation process of personal identity, and their travel experiences become significant conduits for personal growth (Arica et al , 2022; Bosangit et al , 2015). Bloggers implicitly and explicitly express how travel contributes to their identity (Bosangit et al , 2015).…”

Section: Resultsmentioning

confidence: 99%

In the travel bloggers’ wonderland: mechanisms of the blogger – follower relationship in tourism and hospitality management – a systematic literature review

Maggiore

Presti

Orlowski³

et al. 2022

IJCHM

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Purpose Even if the relationship between travel bloggers and followers has implications for tourists’ decision-making process, the literature does not individuate the main determinants of this relationship. This paper aims to study the drivers and motivations to follow travel bloggers and the main consequences. Moreover, the paper seeks to highlight the metamorphosis of travel bloggers and their role in the tourism industry. Design/methodology/approach A systematic literature review was used, and 76 papers were selected. A thematic map of the literature and a summary of key findings are proposed. Findings Although authenticity is the main trigger for following travel bloggers, other factors (e.g. transparency and credibility), if lacking, can erode the relationship with followers. Results demonstrate that hygiene factors are important but that the relationship with followers can be compromised if motivational factors are lacking. Loyalty and the continued use of travel blogs are the main consequences of a relationship based on trust, credibility and engagement. Practical implications Tourism and hospitality managers must define sophisticated segmentation procedures to select the right travel blogger with which to engage for destination promotions. Travel bloggers must clearly define the role that they want to have in the market if they are to instill loyalty in their followers. Originality/value To the best of the authors’ knowledge, this is the first paper that attempts to identify the pillars of the follower–travel blogger relationship in the tourism and hospitality literature.

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Section: Resultsmentioning

confidence: 99%

In the travel bloggers’ wonderland: mechanisms of the blogger – follower relationship in tourism and hospitality management – a systematic literature review

Maggiore

Presti

Orlowski³

et al. 2022

IJCHM

View full text Add to dashboard Cite

show abstract

“…Environmental, relational, and security factors had direct and negative impact on tourist experience sharing. Also altruism, personal fulfilment, and self-actualization had positive impact on travel experience sharing [16,17].…”

Section: Related Literature Analysismentioning

confidence: 92%

The Impact of After-Travel Sharing on Social Media on Tourism Experience from the Perspective of Sharer: Analysis on Grounded Theory Based on Interview Data

Song

2022

Wireless Communications and Mobile Computing

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In the age of rapid development of social media, most researches focus on the tourists’ motive for sharing, content preference, and the impact of content shared on potential tourists, while few researches pay attention to the impact of tourism sharing on the sharer itself. With grounded theory, this paper analyzes the sharing preferences of tourists at different tourism experience levels and the impact of sharing on the sharer’s own tourism experience and next destination choice. The research shows the following: (1) sharing tourism experience on social media will positively regulate the sharer’s tourism experience, thus positively promoting the tourist’s satisfaction for this trip and expectation for next trip. (2) The sharing preferences and focuses of tourists at different tourism experience levels are different, which constitutes the hierarchy model of tourism sharing. (3) The destination choice preferences of tourists at all sharing levels are related to the sharing levels at which the tourists are. The paper also verifies the fact that Gaffman’s dramaturgical theory onstage and backstage are not completely independent but have significant effect on each other.

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“…Subsequently, the study examines the role that ASQ played in the motivation of intention causality. Given that sharing tourism experiences on social media is a common phenomenon (Arica et al , 2022), it is important to understand how SMPI can help to form pre-visit quality assessments. This study, therefore, contributes to the academic discussion that overarches social media and the hotel industry.…”

Section: Conclusion Implications Limitations and Future Researchmentioning

confidence: 99%

Exploring the impact of social media platform image on hotel customers’ visit intention

Chen²,

Wang³

et al. 2022

IJCHM

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Purpose Many tourism-related industries, such as hotels, use social media as a marketing tool for promotion and distribution. This paper aims to use a model that explores the impact of social media platform image (SMPI) on customers’ visit intention (VI) in a hotel context, using hotel image (HI), motivation (Mot) and anticipated service quality (ASQ) as mediators. The objectives of this study are then: to understand the interactions between the two brand images, to test the mediation effect of HI, Mot and ASQ and to investigate how this interaction contributes to customers’ VI to hotel. Design/methodology/approach This study used a convenience sampling method that targeted respondents who are willing to book a hotel using a social media platform such as Facebook and a hotel reservation website (Agoda, Airbnb, Booking.com, Hotels.com and Trivago) that have forums that allow customers to share their experiences. The survey was conducted through various social media platforms, with 349 responses being collected. Findings This study finds that SMPI contributes to Mot largely through HI, Mot partly mediates the relationship between HI and ASQ and Mot contributes to VI mostly through direct impact and a small part through ASQ. The findings also indicate that SMPI is less potent in terms of contributing to the later constructs if HI is low. Practical implications This research provides practical implications for marketers serving the hotel industry, and social media sites, and establishes the interrelationship between them. This research also offers insight to the hotel managers for using social media platforms to attract potential visitors because social media platforms in recent years have become significant contributors to customers’ decision-making process of booking and visiting a hotel. Originality/value This study provides results on how social media platforms can be caused to become a more effective hotel promotion channel.

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Travel experience sharing on social media: effects of the importance attached to content sharing and what factors inhibit and facilitate it

Cited by 59 publications

References 75 publications

In the travel bloggers’ wonderland: mechanisms of the blogger – follower relationship in tourism and hospitality management – a systematic literature review

In the travel bloggers’ wonderland: mechanisms of the blogger – follower relationship in tourism and hospitality management – a systematic literature review

The Impact of After-Travel Sharing on Social Media on Tourism Experience from the Perspective of Sharer: Analysis on Grounded Theory Based on Interview Data

Exploring the impact of social media platform image on hotel customers’ visit intention

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