Today, one of the essential service areas for elderly consumers is health tourism. Considering the basic elements promised to the target audiences within the scope of health tourism, the importance of the market segment formed by the elderly consumers becomes more and more noticable. Fundamentally, this chapter discusses the place, importance, and application forms of health services for elderly consumers, considered as a growing market and increasing its impact in many sectors, especially with regard to health tourism. Within the scope of the chapter, the concepts such as old age and being old are explained, before further elaborating the general characteristics of the elderly population and the consumer identities of the elderly. After creating a baseline with general information about elderly consumers, it is explained with examples how elderly consumers can be handled within the scope of health tourism, what strategies and practices can be developed accordingly.