Is a PhD student in the School of Sport, Tourism & The Outdoors, at the University of Central Lancashire, Preston, UK. Investigating farm tourism and the supply of farm based recreation, his project critically appraises the nature and extent of the entrepreneurial competencies, activities and needs of farmers as providers of rural tourism products and experiences. Locating the analysis within contemporary UK and EU rural development and diversification policies.
Richard Sharpley
Exploring Entrepreneurial Skills and Competencies in Farm TourismAbstract: Diversification to farm tourism is increasingly seen as a viable development strategy to promote a more diverse and sustainable rural economy and to counter declining farm incomes. However, our understanding of the dynamics of the modern farm tourism business and the entrepreneurial and competitive skills farmers require in making the transition from agriculture to a diversified -and service based -enterprise remains limited. Hence, the aim of this paper is to explore the range of skills and competencies that farmers in the North West of England identify as important when adopting a diversification strategy to farm tourism. With the findings indicating that that whilst a range of managerial skills are valued by farmers, they lack many of the additional business and entrepreneurial competencies required for success. Moreover, this paper acknowledges the need to generate consensus on the requisite skill-set that farm tourism operators require, along with a need for a currently fragmented rural tourism literature to acknowledge the significance of rural entrepreneurship and the characteristics of successful farmers and farm tourism ventures.