The scientific article presents the study results of the effectiveness production of Goji berries in the conditions of Uzbekistan. The agrobiological features and cultivation technology of L. Chinense Mill and L. barbarum L. were studied. Planting of 2-3 year old seedlings is effective compared to annual plants. After planting of seedlings, irrigation was carried out 400-450 m3. Improving the efficiency of plant development depends on the introduction of humus, phosphorus and potash fertilizers. The fruit of L. chinense is 2 nested, syncarpous. The walls of the outer epidermis are thickened and cutinized. This explains that the plant can be grown in arid conditions. The yield is determined by the increase in soil quality, you can get 540 kg/ha. The amino acid composition of the fruits of Lycium barbarum L. is represented by 16 amino acids, including 9 essential ones. The technology of drying Goji fruits in the shade is considered the most acceptable, as it does not lose taste and juiciness. Introduced environmentally friendly methods of production and storage of products. The preparation of compote, conserve, jam and dried products is recommended. The plants were fed. Economic efficiency and production volume on plantations are shown.