Trendy projektowe w prezentacji gospodarstw agroturystycznych w Internecie

Abstract

<jats:p>The aim of the paper was to recognize the graphic (design) form taken most frequently by the websites of agrotouristic farms and whether the newest design trends are applied in designs of such websites. 282 websites were subject to the inspective surveys, which declared that they are conducting agritourism activities. Occuring design concepts such as: responsive web design, one-page, long-page, flat design, material design and hero image were verified during the tests. Not one flat design or material design created in the concept were noted in the set of the surveyed websites. The most popular design solution was so called a carousel of images. Only one website was estimated as compatible with the trend called one-page design. Concepts of responsiveness as well as hero image were slightly more popular. The websites from the tested set were mostly performed in a classic, conservative way according to the design standards from the years 2008–2012.</jats:p>

Digital Folklore of Rural Tourism in Poland

“…The characteristic feature of Polish rural tourism websites is a classic, rustic design. It was confirmed in a study on the graphic design of 282 websites of agritourism farms [37]. It involved websites with the .pl country code top-level domain.…”

Quality of websites of the lesser Poland agro-tourism farms according to selected synthetic measure

“…Jest on postrzegany jako kanał zbytu oraz narzędzie marketingowe [8,18], a reklama i promocja w sieci cieszą się rosnącą popularnością [13].…”