Trust in open versus closed social media: The relative influence of user- and marketer-generated content in social network services on customer trust

Choi, Boreum; Lee, Inseong

doi:10.1016/j.tele.2016.11.005

Cited by 94 publications

(69 citation statements)

References 55 publications

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“…Gao and Bai [11] and Abu et al [32] found a positive influence of social-related factors on the adoption of IoT technology. Social influence has gained extensive attention in the information systems field [33]. In this study, we divided social influence into two precise factors: social network and community interest.…”

Section: Social Influence-related Factorsmentioning

confidence: 99%

“…It is demonstrated by a person's perception of whether other significant people in their community perceived that they should engage with this technology or service [11]. Social networks play a crucial role in influencing the user adoption of IoT technology since users generally seek information from peers, family, and even social media influencers' reviews to reduce IoT product or service uncertainty prior to purchase [33]. Users usually trust relevant users' reviews and opinions since these reviews can be taken as trusted evaluations of a product.…”

Section: Social Influence-related Factorsmentioning

confidence: 99%

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Improving IoT Technology Adoption through Improving Consumer Trust

Alhogail

2018

Technologies

112

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Studies have shown that trust plays a crucial role in the consumers' decision to adopt Internet of Things (IoT) technologies and services since it helps them to overcome perceptions of risk and uncertainty related to it and enhances the customers' level of acceptance and adoption intention. Nevertheless, the literature of IoT still lacks studies on the behavioral aspect that explain the customers' perception towards IoT adoption and focuses more on technological aspect. The main goal of this study is to examine the factors that influence consumer trust and their role in the adoption of IoT technology. A conceptual trust model that encompasses the major factors affecting trust towards IoT technology adoption has been presented. The model is composed of three dimensions of factors that we assume will influence the level of trust which are: product related factors, social influence related factors and security related factors. This framework is validated through surveying consumers' opinions, which provide views and feedback regarding factors influencing their trust towards this technology. The model can assist researchers to further investigate the trust issues and create a trustworthy literature to guide IoT products' development and marketing strategies that are focused on the consumer's requirements.

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Section: Social Influence-related Factorsmentioning

confidence: 99%

Section: Social Influence-related Factorsmentioning

confidence: 99%

Improving IoT Technology Adoption through Improving Consumer Trust

Alhogail

2018

Technologies

112

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“…Trust refers to "the willingness of a party to be vulnerable to the action of another party based on the expectation that the other will perform a particular action important to the trustor, irrespective of the ability to monitor or control that other party" (Mayer et al, 1995, p. 712). It has been recognized as a critical success factor in social media literatures, such as the studies about social media service (Park et al, 2015) and information privacy concern (Choi and Lee, 2017). Previous studies emphasize that risk perceptions are significantly related to trust (Gefen et al, 2008;Treiblmaier and Chong, 2011).…”

Section: Trust In Social Mediamentioning

confidence: 99%

Understanding the trust building mechanisms in social media

Sun

Yan

Shen

et al. 2018

AJIM

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Purpose-Although the impacts of trust on information disclosure have been well recognized, the trust building mechanisms in social media are still underexplored. To fill this gap, the purpose of this paper is to explore two trust building mechanisms, namely, institution-based and transference-based trust building and identify how these two mechanisms vary across gender. Design/methodology/approach-An online survey was conducted to collect data. The partial least squares method was used to examine the relationships among regulatory effectiveness, three trusting perceptions and disclosure intention. A cross-group path coefficient comparison method was used to test gender differences. Findings-The results suggest that regulatory effectiveness affects competence-and character-based trust and these impacts are stronger for males than for females. Both competence-and character-based trust influence general trust in members while their impacts vary. Competence-based trust is more important for males while character-based trust is more important for females. Originality/value-This study contributes to social media literature by identifying the two trust building mechanisms with special attention to the role of regulatory effectiveness and trust transfer. Further, this study also sheds light on how these two mechanisms vary across gender.

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“…The challenge for companies therefore is to be honest when communicating their brand identities by presenting balanced and reliable information. This is important in order to defy the claim that companies tend to manipulate information by highlighting the positive aspects of their brands while concealing their flaws, in order to attract more customers and boost sales [72,73].…”

Section: Perceived Trust Of Brand Community Pagesmentioning

confidence: 99%

The Effect of Brand Experience on Customers’ Engagement Behavior within the Context of Online Brand Communities: The Impact on Intention to Forward Online Company-Generated Content

2019

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The purpose of this study is to assess the antecedent role of brand experience (BE) in the intention to forward online company-generated content (CGC) within an online Islamic banking sector. The present study analyzed 387 valid responses collected through an online survey conducted among a number of online Islamic bank customers in Palestine. The results of this study revealed that BE has a stronger influence on customers’ intention to forward online company-generated contents. This research pioneers the empirical research in Palestinian Islamic banking systems exploring the instrumental role of BE on customers’ engagement behaviors, as well as the intention to forward online CGC. In addition, this research aims to fill the existing gap in the under-researched area of the online branding of Islamic banking services.

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Trust in open versus closed social media: The relative influence of user- and marketer-generated content in social network services on customer trust

Cited by 94 publications

References 55 publications

Improving IoT Technology Adoption through Improving Consumer Trust

Improving IoT Technology Adoption through Improving Consumer Trust

Understanding the trust building mechanisms in social media

The Effect of Brand Experience on Customers’ Engagement Behavior within the Context of Online Brand Communities: The Impact on Intention to Forward Online Company-Generated Content

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