Trust in product review blogs: the influence of self-disclosure and popularity

Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image

“…It seems to be a general agreement about the positive impact of the credibility on consumers' purchase intention and attitudes (Liljander et al, 2015;Mir and Rehman, 2013;Saxena, 2011), according to the theory of reasoned action and the theory of planned behaviour (Ajzen, 1991). Nevertheless, there is no consensus about how consumers assess this credibility (O'Reilly and Marx, 2011), and in this context, authors like Cosenza et al (2014), Filieri (2016) and Huang (2015) posited that it is based on three dimensions.…”

Impact of Online Product Reviews on Purchasing Decisions

“…The review content is mostly displayed through open-ended customerauthored texts, supported by media like photos or videos. The content is mostly considerably more detailed than on retail or independent reviewing websites and includes more personal thoughts and self-disclosure (Huang L.-S., 2015;Wang, 2011). Though, per product, only one review of one author is displayed and hence the consumer only relies on a single opinion.…”

“…The intention of private blogs is therefore to share purchasing experiences about certain product categories and give recommendations to others. Thus, consumers use this tool to inform themselves prior purchasing decisions (Huang, 2015). Due to its specialization on a product (category), blog entries are often found by consumers through search engines (Australian Competition & Consumer Commission, 2013).…”

“…Other studies have focused on mechanisms of average online ratings and the characteristics (number, depth or length) of online reviews (Chua & Banerjee, 2015;Zhu & Zhang, 2010), on contextual factors like the content or variance of reviews and their impact on sales or purchasing behavior (Floh et al, 2013). Trust expressed in popularity of a blogger (Huang L.-S., 2015) or review helpfulness (Chua & Banerjee, 2015) have been also analyzed. Research also suggest the testing for moderating variables (Floh et al, 2013).…”

Understanding cosmopolitan consumers’ repeat purchasing in the emarketplace: contribution from a brand orientation theoretical perspective

“…Consequently, online product evaluation has become common among online consumers and a source of information for purchasing decision (Hu et al, 2008). In recent times, some vendors have employed and embraced social media in order to obtain consumer insights (Hudson & Hudson, 2013), and use the opportunity to initiate (e)WoM. They do this by including a "tell-afriend" feature on their fan pages, or promoting online product ratings (Ahrens et al, 2013).…”