Trust in the global value chain in the digital era

Abstract

Trust plays a crucial role in international business interactions, customers' behaviors, and the GVC process in the digital business environment. In a digital environment, trust advances relationship development, which enhances the global value chain interactions among all stakeholders. The recent studies demonstrate declining trust in digital businesses at the international level. International businesses, including large companies, are very uncertain about their future which presents difficulties for the state of the global economic systems.

A systematic literature review and bibliometric analysis of research on COVID‐19 in strategy journals

“…In many cases, digital platforms are presented as the logical and successful solution to keep selling and offering services and products despite the closure of activities imposed by the pandemic (Dicuonzo et al, 2022). Organizations from the health sector have shown online platforms can be efficient and reliable (Khandelwal et al, 2021), and digital platforms are a strategic element that generates trust from customers in digital businesses (Hosseini Tabaghdehi & Kalatian, 2022). Beyond their specific use during COVID‐19, online platform implementation highlights the importance of the links between the digital dimension and innovation (Denning, 2021) and helps weighing the interest in new and futuristic technology like the blockchain (Kolade et al, 2022).…”

“…In strategy journals, the topic of digital transformation and its links with COVID‐19 is also addressed by looking at its impact on the value chain. If one article highlights the effect of digital transformation on the production chain (Begum et al, 2022), the majority focuses on its impact on the global value chain (Grunwald, 2022; Hosseini Tabaghdehi & Kalatian, 2022; Loonam & O'Regan, 2022; You et al, 2022), a concept which has emerged over the past decades. The effect of these transformations in the global value chain on the customer experience is questioned (Hodgkinson et al, 2021; Vig & Agarwal, 2021).…”

“…In many cases, digital platforms are presented as the logical and successful solution to keep selling and offering services and products despite the closure of activities imposed by the pandemic (Dicuonzo et al, 2022). Organizations from the health sector have shown online platforms can be efficient and reliable (Khandelwal et al, 2021), and digital platforms are a strategic element that generates trust from customers in digital businesses (Hosseini Tabaghdehi & Kalatian, 2022).…”

Data, resilience, and identity in the digital age

“…Research on digital sovereignty has also drawn attention to the challenges for territorial control caused by worldwide data networks and platforms (Glasze et al, 2023; Pohle & Thiel, 2020), which do not only concern political and legal authority on a national level, but also organizational and indivitual decision‐making. In domains such as the creative sector, healthcare, or energy supply, the use of data at the individual level could have significant implications for key functions including content ownership, IP rights assignment, provenance and origin of content, and identity of workers, which put extant organizational structure, culture, trust, and professional traditions in question (Egwuonwu et al, 2022; Gauthier et al, 2018; Goudarzi et al, 2022; Tabaghdehi & Kalatian, 2022; Żukowicka‐Surma & Fritzsche, 2023).…”