Emergency responders' failure to communicate effectively during decontamination following a chemical or biological incident has been associated with increased public anxiety and reduced public compliance. In this study we applied the social identity approach to evaluating a field exercise that involved mass decontamination. Questionnaires were collected from 115 volunteers, who participated in the exercise as simulated casualties. Volunteers' perceptions of effective responder communication predicted increased self-reported compliance with decontamination, mediated by perceived responder legitimacy and identification with other group members. Developing effective communication strategies using a social psychology perspective could improve the way in which incidents are managed. The likelihood of an incident involving CBRN agents has increased in recent years (Alexander & Klein, 2006;HM Government, 2010;Holdsworth, Bland, & O'Reilly, 2012;O'Brien, 2011;Schneidmiller, 2012), and therefore the development of effective management strategies for incidents involving decontamination is more important than ever. Research into small scale incidents involving decontamination has shown that a successful communication strategy, and respect for public concerns about privacy and modesty, are essential to facilitate the successful management of these types of incidents (Vogt & Sorensen, 2002). Failure to communicate effectively or to show respect for public concerns about privacy may result in non-compliance with the decontamination process (U.S. Fire Administration, 1997), either directly, perhaps through concerns about perceived legitimacy of the intervention, or indirectly, through producing anxiety (Hanley, 1999). High levels of public noncompliance and anxiety are therefore two factors which could hinder the successful management of the decontamination process during a real life incident; an understanding of the factors which affect non-4 compliance and anxiety will be crucial for generating recommendations for the management of incidents involving decontamination. Whilst the evidence above provides important insights into the way members of the public experience the decontamination process, it is taken from small-scale incidents (< 30 people), rather than incidents involving mass decontamination. Mass decontamination may present different challenges for members of the public and responders since it involves crowds (Edwards, Caldicott, Eliseo, & Pearce, 2006). Social psychological theories of crowd behaviour in emergencies and disasters may therefore provide important insights into factors which play a part in the successful management of incidents involving mass decontamination. The present study applies social psychological theories of crowd behaviour, in particular the social identity approach, to public experiences of mass decontamination during a multi-agency field exercise. The aim was to generate an understanding of how social psychological factors can affect public experiences, and hence behaviour, during ...