Truth in Consequentiality: Theory and Field Evidence on Discrete Choice Experiments

Vossler, Christian A.; Doyon, Maurice; Rondeau, Daniel

doi:10.1257/mic.4.4.145

Cited by 230 publications

(83 citation statements)

References 38 publications

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“…Respondents in a contingent choice experiment are provided with a series of choice sets with more than two alternatives that have comparable but different attributes, and each respondent is asked to repeatedly choose a preferred alternative out of each set of alternatives (Vermeulen et al 2008). One should note, however, that there are obvious limitations to the use of data derived from hypothetical markets or experiments (e.g., Hensher 2010) and concerns about the incentive compatibility of choice experiments featuring more than two choices per choice set (Carson and Groves 2007;Vossler et al 2012).…”

Section: Data and Survey Methodsmentioning

confidence: 99%

The Effect of Mail-in Utility Rebates on Willingness-to-Pay for ENERGY STAR $$^{\textregistered }$$ ® Certified Refrigerators

Clark

Jensen

et al. 2014

Environ Resource Econ

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The number and variety of governmental programs designed to promote energy efficiency have increased over time. Examples include mandatory minimum efficiency standards, subsidies for more energy efficient goods and services, and consumer labels, such as the United States Environmental Protection Agency's ENERGY STAR ® . While there has been considerable research on the effects of these programs in isolation, there has been less of a focus on joint effects or interactions between programs. This study examines how the offer of a mail-in rebate influences consumer willingness-to-pay for an ENERGY STARcertified refrigerator. Data used for this study were collected from an online survey containing a hypothetical choice experiment conducted in the United States in 2009. Results suggest that the offer of a rebate induces uncertainty about the quality of ENERGY STAR-certified refrigerators and, thus, could actually reduce willingness-to-pay for such refrigerators.

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Section: Data and Survey Methodsmentioning

confidence: 99%

The Effect of Mail-in Utility Rebates on Willingness-to-Pay for ENERGY STAR $$^{\textregistered }$$ ® Certified Refrigerators

Clark

Jensen

et al. 2014

Environ Resource Econ

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show abstract

“…Respondents were told to answer each choice task independently of the previous one, so that each choice in the choice sequence could be interpreted as an independent vote (Vossler et al 2012). There was no mention of what would happen in the case of under-or overprovision of the public good (Rondeau et al 1999), in view of the fact that the design captured incremental changes in the existing provision level for which respondents were already paying.…”

Section: Choice Experiments Designmentioning

confidence: 99%

Improving value transfer through socio-economic adjustments in a multicountry choice experiment of water conservation alternatives

Brouwer

Martín-Ortega

Dekker

et al. 2015

Aust J Agric Resour Econ

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This study tests the transferability of the nonmarket values of water conservation for domestic and environmental purposes across three south European countries and Australia applying a common choice experiment design. Different approaches are followed to test the transferability of the estimated values, aiming to minimise transfer errors for use in policy analysis, comparing both single-and multicountry transfers, with and without socio-economic adjustments. Within Europe, significant differences are found between implicit prices for environmental water use, but not for domestic water use. In the Australian case study, alleviating restrictions on domestic water use has no significant value. Pooling the three European samples improves the transferability of the environmental flow values between Europe and Australia. Results show that a reduction in transfer error is achieved when controlling for unobserved and observed preference heterogeneity in the single-and multicountry transfers, providing additional support for the superiority of socio-economic adjustment procedures in value transfer.

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“…Conditions for a fully reliable mWTP estimation are consequentiality (choices resulting in real life consequences), coercive payment (respondents committing to paying a cost associated with their choices), and satisfying incentive compatibility conditions (where truthfully answering questions is the optimal strategy for a respondent) were not met in this study [60][61][62]. Therefore, attribute importance (see [63]) was considered next to WTP measures.…”

Section: Model Estimation: Econometric Analysismentioning

confidence: 99%

Do Looks Matter? A Case Study on Extensive Green Roofs Using Discrete Choice Experiments

et al. 2018

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Abstract:Extensive green roofs are a promising type of urban green that can play an important role in climate proofing and ultimately in the sustainability of our cities. Despite their increasingly widespread application and the growing scientific interest in extensive green roofs, their aesthetics have received limited scientific attention. Furthermore, several functional issues occur, as weedy species can colonize the roof, and extreme roof conditions can lead to gaps in the vegetation. Apart from altering the function of a green roof, we also expect these issues to influence the perception of extensive green roofs, possibly affecting their acceptance and application. We therefore assessed the preferences of a self-selected convenience sample of 155 Flemish respondents for visual aspects using a discrete choice experiment. This approach, combined with current knowledge on the psychological aspects of green roof visuals, allowed us to quantify extensive green roof preferences. Our results indicate that vegetation gaps and weedy species, together with a diverse vegetation have a considerable impact on green roof perception. Gaps were the single most important attribute, indicated by a relative importance of ca. 53%, with cost coming in at a close second at ca. 46%. Overall, this study explores the applicability of a stated preference technique to assess an often overlooked aspect of extensive green roofs. It thereby provides a foundation for further research aimed at generating practical recommendations for green roof construction and maintenance.

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Truth in Consequentiality: Theory and Field Evidence on Discrete Choice Experiments

Cited by 230 publications

References 38 publications

The Effect of Mail-in Utility Rebates on Willingness-to-Pay for ENERGY STAR $$^{\textregistered }$$ ® Certified Refrigerators

The Effect of Mail-in Utility Rebates on Willingness-to-Pay for ENERGY STAR $$^{\textregistered }$$ ® Certified Refrigerators

Improving value transfer through socio-economic adjustments in a multicountry choice experiment of water conservation alternatives

Do Looks Matter? A Case Study on Extensive Green Roofs Using Discrete Choice Experiments

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