Tüketime Bağlı Bir Kimlik Öğesi Olarak Konut ve Planlama Açısından Bir Değerlrndirme

Abstract

Private sector investments are the leading factor of housing production today while public agents become a part of the housing market, instead of controlling it. A new consumerist segment in the society has emerged in Turkey after the transition to free market economy, in line with the global tendencies. Luxury housing became an instrument for investment as well as a sign of social status of the inhabitants. Housing production, which is a human right, without public control leads to problems in the field of urban planning. On the one hand, there is a shortage of affordable housing production, on the other development of gated communities surround periphery of the cities. Not only gated communities but also housing development projects in inner cities became the commodities of free market, which constitutes a contradiction with the nature of the planning. The aim of this article is to discuss the gated communities, which epitomize commodified housing production in the frame of consumer society, referring to Istanbul.

Real Estate 4.0 & brand ('ed housing) positioning

“…[37]. These concepts, which are decisive in terms of lifestyle and identity, constitute the infrastructure of real estate marketing [38].…”