The synthesis of the sterically hindered 1,3,4,7-tetrasubstituted indenyl ligand 1,3-(CHMe 2 ) 2 -4,7-Me 2 -C 9 H 3 is accomplished via initial preparation of 4,7-dimethylindene and subsequent installation of isopropyl groups on the five-membered ring. Synthesis of the corresponding bis(indenyl) iron complex (η 5 -C 9 H 3 -1,3-(CHMe 2 ) 2 -4,7-Me 2 ) 2 Fe (3) and comparison to a bis(indenyl) iron analogue devoid of benzo substituents, (η 5 -C 9 H 5 -1,3-(CHMe 2 ) 2 ) 2 Fe (4), through variable-temperature NMR studies and electrochemistry, establishes the new ligand as both more sterically demanding and slightly more electron rich. Alkalimetal reduction of (η 5 -C 9 H 3 -1,3-(CHMe 2 ) 2 -4,7-Me 2 ) 2 ZrCl 2 (5) yields an equilibrium mixture of the η 5 ,η 9 sandwich complex 7 and the cyclometalated hydride 8, indicating both that benzo binding is still possible when the six-membered ring is substituted and that ligand activation can be modulated by the choice of substituents, as the η 5 ,η 9 zirconium sandwich 9, which lacks methyl groups on the benzo ring, does not cyclometalate under ambient conditions. The reactivity of 8 was explored, demonstrating that the cyclometalated species can act as a source of both Zr(II), via ligand-induced reductive elimination, and Zr(IV), through insertion or σ bond metathesis, depending on the added reagent. Addition of H 2 to 8 gives (η 5 -C 9 H 3 -1,3-(CHMe 2 ) 2 -4,7-Me 2 ) 2 ZrH 2 (17), which upon prolonged thermolysis results in benzo CC bond insertion into the Zr hydride. The reaction rate in comparison to that of the bis(indenyl) zirconium dihydride analogue 19, without benzo substituents, suggests that the methyl groups on the six-membered ring significantly reduce the rate of intramolecular insertion. These studies show that benzo substitution accomplishes both major intended goals: destabilizing the interaction of the benzo ring with low-valent metals while reducing the rate of insertion of a benzo CC bond into a metal hydride in high-oxidation-state complexes.