Recent research has shown that the equilibrium between aggregation and breakup in flocculation kinetics modelling might not hold due to the irreversible floc breakup. This work investigated the influence of coagulant/particle ratio and average velocity gradient () in the occurrence of this phenomenon with a different water matrix than previous research. Jar test assays were conducted with low (≈15 NTU), medium (≈50 NTU) and high (≈100 NTU) turbidity synthetic raw water, using alum as coagulant and kaolin as primary particles. Results were analyzed using Argaman and Kaufman's model and values for KA (aggregation constant) and KB (breakup coefficient) were determined with the Evolutionary convergence method. Model fitting was satisfactory when the Al/particle ratio varied between 10 and 27 mg Al3+/g. Outside this range, residual turbidity increased after equilibrium, attributed to the irreversible floc breakup process and not adequately described by the model. A two-factor analysis of variance (ANOVA) was conducted, and results indicated a plausible correlation between pKA (–log KA) and Al/particle ratio. As for pKB (–log KB), results indicated a possible correlation with both Al/particle ratio and . Results suggests that the irreversible floc breakup might occur regardless of the water matrix composition.