Hate speech is a discursive practice that serves the benefits of the dominant ideology, which is endorsed through the discourse of media. Especially, news media plays an important role in the dissemination of hate speech because news is considered as the representation of real life. This study aims to analyze online health news in terms of hate speech against HIV/AIDS, and to understand how HIV positive people perceive the hate speech in these news. To examine the online news, critical discourse analysis method was adopted; and in-depth interviews were carried out with ten HIV positive people. According to the findings of both studies, HIV positive people claim that online news promotes and popularizes prejudices, stigmatization and discrimination against them, and that the content of online news involves misrepresentations, misinformation, and incorrect use of terminology. Even though hate speech encompasses all types of expressions that promote, popularize, defend, or justify discriminatory, intimidating, disapproving and prejudicial attitudes, HIV positive people do not describe this as hate speech, which points to the fact that hate speech is internalized and justified by its victims.