Tweet, Retweet, Favorite: The Impact of Twitter Use on Enjoyment and Sports Viewing

Smith, Lauren; Pegoraro, Ann; Cruikshank, Sally Ann

doi:10.1080/08838151.2019.1568805

Cited by 34 publications

(21 citation statements)

References 45 publications

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“…Second screens are undeniably a vital platform for fans to communicate (Cunningham and Eastin, 2017), especially as games become more exciting (Lee et al, 2014). Yet, the results suggest that despite increased second screen interaction during traditional broadcasts (Voorveld and Viswanathan, 2015;Smith et al, 2019), when a WNBA game was broadcast on League Pass or local TV, there were less engagements with home team posts. This could be because home team fans are at the game, thus tweeting less (Smith et al, 2019), at watch parties or local bars viewing with their friends, thus not needing social media for identity expression and management purposes, or because there are times when League Pass locally blacks out a game, thus reducing the number of home team fans who can engage with their local team posts.…”

Section: Discussionmentioning

confidence: 83%

An Analysis of Broadcasting Media Using Social Media Engagement in the WNBA

Pegoraro¹,

Kennedy²,

Agha³

et al. 2021

Front. Sports Act. Living

Self Cite

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While there has been research into what teams, leagues, and athletes post on social media and the impact of post content on social media engagement, there is limited understanding and empirical research on the impact of broadcasting media on social sport consumption. There are an increasing number of new media through which sport leagues can distribute their content to fans. This research examines the impact of different broadcast platforms on game day engagement with WNBA team Twitter accounts. Using data for the 2016–2018 seasons, results indicate athlete/team quality and performance were positively associated with post engagement, underscoring the importance of the core sport product and potentially indicating that the WNBA is developing a star-driven culture similar to the NBA. In addition, broadcasting on League Pass or local TV (for home teams) and Twitter were associated with lower post engagement suggesting we have more to learn about maximizing online engagement.

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Section: Discussionmentioning

confidence: 83%

An Analysis of Broadcasting Media Using Social Media Engagement in the WNBA

Pegoraro¹,

Kennedy²,

Agha³

et al. 2021

Front. Sports Act. Living

Self Cite

View full text Add to dashboard Cite

show abstract

“…From the first data set, one can observe the action of retweet and liking the tweets from São Paulo FC, which are the usual ways of interacting, expressing approval, starting conversations, showing authority, and spreading information on the social media (Smith et al , 2019). These behavioral reactions only occur after a tweet about a topic has been made, which reinforces the importance of observing what kind of branded content generates more engagement (Hollebeek and Macky, 2019).…”

Section: Resultsmentioning

confidence: 99%

Soccer and Twitter: virtual brand community engagement practices

Zanini

Moraes

Lima

et al. 2019

MIP

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Purpose The purpose of this paper is to identify how consumer engagement practices shape the dynamics of a soccer club virtual brand community. Design/methodology/approach A netnographic approach was employed. Using a Python script, more than 7,000 tweets about São Paulo FC soccer club on Twitter were collected and analyzed using the Virtual Brand Community Engagement Practices typology. Findings The dynamics of engagement relies on two types of practices: those that comprise the actions of tweeting, retweeting, replying to, mentioning and liking messages from and about the São Paulo FC soccer club profile and those derived from the proposition of Hollebeek et al. (2017). Given the dynamics of Twitter, some practices have performed differently than the original proposal, resulting in a slight adaptation of the framework. Research limitations/implications Given the length and the netnographic nature of this study, its findings should be considered exploratory. Future studies can build upon the ideas presented here by researching different contexts and focal objects of engagement. Practical implications This paper provides the refinement of social media strategies and content development to make them more efficient and to establish a relevant communication channel with audiences. This knowledge can contribute to a better understanding of goals and metrics. Originality/value This paper is based on the behavioral nature of engagement in virtual brand communities, which is an increasing topic of interest. To date, few studies have examined online engagement using a practice approach specifically in the sports marketing context.

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“…Previous studies have investigated the consumption of news on sports (Shermak, 2018;Smith et al, 2019) and other events, but literature on the consumption of news on public health crises is lacking. Since the media (and particularly newspapers) play a fundamental role in educating audiences on sensitive issues, it is important to assess not only the newspapers' adoption of this type of information strategy but also the impacts (e.g., popularity and engagement) of this information initiatives.…”

Section: Periodismo De Tuits Y Retuits Durante La Pandemia: Divulgación Y Compromiso De Las Noticias En Twittermentioning

confidence: 99%

“…It involves users' active participation by disseminating the most relevant news through sharing them with their peers. It is easy and quick to perform as it only takes one click for the user to retweet information (Smith et al, 2019;Suh et al, 2010).…”

Section: -763mentioning

confidence: 99%

Tweet and Retweet Journalism During the Pandemic:

Barbosa

Carvalho

2021

BJR

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– Starting from a gap identified in the literature regarding the use of social networks by newspapers to disseminate urgent news, this article aims to study strategies of journalistic content in social media, particularly in the context of a public crisis and to compare the effectiveness of different types of news disseminated in this medium, namely in terms of reach and generated interaction. The following research question was defined: how popular was public health news in Brazil during the covid-19 pandemic? Based on contributions in the literature, a quantitative study was carried out, using the content analysis technique. The study enable to better understand the sharing behavior of news in Twitter, the consumption behavior of newspaper readers on social networks and the generation of news during the pandemic. RESUMO – Partindo de uma lacuna identificada na literatura quanto ao uso das redes sociais pelos jornais para divulgação de notícias urgentes, este artigo tem como objetivo estudar estratégias no consumo de conteúdo jornalístico nas mídias sociais, particularmente durante uma crise mundial, e comparar a eficácia de diferentes modalidades de notícias divulgadas neste meio, nomeadamente ao nível do alcance e da interação gerada. Definiu-se a seguinte questão de pesquisa: qual a popularidade das notícias de saúde pública no Brasil durante a pandemia de covid-19? Com base nas contribuições da literatura, foi realizado um estudo quantitativo, utilizando a técnica de análise de conteúdo. O estudo possibilitou compreender melhor o comportamento de compartilhamento de notícias no Twitter, o comportamento de consumo dos leitores de jornais nas redes sociais e a geração de notícias durante a pandemia. RESUMEN – A partir de una brecha identificada en la literatura sobre el uso de las redes sociales por parte de los periódicos para difundir noticias urgentes, este artículo tiene como objetivo estudiar estrategias en el consumo de periodistas de noticias en las redes sociales, particularmente durante una crisis global y comparar la efectividad de diferentes modalidades de las noticias difundidas en este medio, es decir, en términos de alcance e interacción generada. Se definió la siguiente pregunta de investigación: ¿cuál es la popularidad de las noticias de salud pública en Brasil durante la pandemia de covid-19? Con base en aportes de la literatura, se realizó un estudio cuantitativo utilizando la técnica de análisis de contenido. El estudio permitió comprender mejor el comportamiento de compartir noticias en Twitter, el comportamiento de consumo de los lectores de periódicos en las redes sociales y la generación de noticias durante la pandemia.

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Tweet, Retweet, Favorite: The Impact of Twitter Use on Enjoyment and Sports Viewing

Cited by 34 publications

References 45 publications

An Analysis of Broadcasting Media Using Social Media Engagement in the WNBA

An Analysis of Broadcasting Media Using Social Media Engagement in the WNBA

Soccer and Twitter: virtual brand community engagement practices

Tweet and Retweet Journalism During the Pandemic:

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