Twickle

Browne, Jacob T.; Batra, Bharat

doi:10.1145/3210825.3213554

Cited by 3 publications

(1 citation statement)

References 12 publications

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“…In the third cluster, which is aligned with the first two, the topics of the domain extend to the monetization of the activities of streamers and platforms [ 82 , 118 ]. It deals with topics such as user loyalty [ 63 ], covering the need for streamers to build and maintain audiences [ 102 , 128 , 129 ], activities that foster engagement [ 33 ], or systems to increase the number of viewers [ 129 ]. The cluster contains papers that develop tools to offer additional information to the user, thereby improving their experience and enhancing the connection between streamers and watchers [ 128 ].…”

Section: Resultsmentioning

confidence: 99%

Exploring the Emerging Domain of Research on Video Game Live Streaming in Web of Science: State of the Art, Changes and Trends

Cabeza-Ramírez

García

Fernández

2021

IJERPH

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In recent years, interest in video game live streaming services has increased as a new communication instrument, social network, source of leisure, and entertainment platform for millions of users. The rise in this type of service has been accompanied by an increase in research on these platforms. As an emerging domain of research focused on this novel phenomenon takes shape, it is necessary to delve into its nature and antecedents. The main objective of this research is to provide a comprehensive reference that allows future analyses to be addressed with greater rigor and theoretical depth. In this work, we developed a meta-review of the literature supported by a bibliometric performance and network analysis (BPNA). We used the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analysis) protocol to obtain a representative sample of 111 published documents since 2012 and indexed in the Web of Science. Additionally, we exposed the main research topics developed to date, which allowed us to detect future research challenges and trends. The findings revealed four specializations or subdomains: studies focused on the transmitter or streamer; the receiver or the audience; the channel or platform; and the transmission process. These four specializations add to the accumulated knowledge through the development of six core themes that emerge: motivations, behaviors, monetization of activities, quality of experience, use of social networks and media, and gender issues.

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Section: Resultsmentioning

confidence: 99%

Exploring the Emerging Domain of Research on Video Game Live Streaming in Web of Science: State of the Art, Changes and Trends

Cabeza-Ramírez

García

Fernández

2021

IJERPH

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Gamification Elements on Social Live Streaming Service Mobile Applications

Zimmer

Scheibe

Zhang

2020

Social Computing and Social Media. Design, Ethics, User Behavior, and Social Network Analysis

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Social live streaming services (SLSSs), a kind of synchronous social networking service, are slowly but surely becoming a part of people's daily lives. To keep users interested, a wide range of gamification elements are implemented on these services, increasing the user engagement and changing their behavior. This study examined 20 different SLSS mobile applications and the applied gamification elements. A literature review as well as a content analysis were used to find appropriate SLSS apps and game elements. What kind of mechanics can be found on SLSS mobile apps and how many are implemented on each system? On three of the observed apps we could identify all game elements. Chinese SLSS apps are the most gamified ones. On Ustream, no game element is implemented. The game mechanics following others as well as customization are the most often applied; capturing a moment of a stream is the least often implemented.

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Esports Spectating Motives and Streaming Consumption: Moderating Effect of Game Genres and Live-Streaming Types

et al. 2021

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Previous studies have paid little attention to spectators’ consumption behaviors and motives for watching different types of esports live-streaming and game genres. This study, therefore, investigates spectator motives and consumption behaviors based on the interaction effects of live-streaming types and game genres. Convenience sampling was conducted to collect 312 responses from Taiwanese individuals via the Professional Technology Temple. The measurement tools include the motivation scale for sport consumption, esports streaming consumption behaviors, and two moderators (i.e., game genres and live-streaming types). The moderating effects were examined using the PROCESS macro. The results showed that esports spectating motives and consumption behaviors are determined by different types of live-streaming and game genres. A matrix of esports spectator segments was developed to illustrate the findings and managerial implications. The study’s findings broaden our understanding of esports consumption behaviors and can contribute to the fast-growing esports marketing literature. In addition, the results are expected to help practitioners better segment their consumer groups to develop more tailored marketing programs.

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Twickle

Cited by 3 publications

References 12 publications

Exploring the Emerging Domain of Research on Video Game Live Streaming in Web of Science: State of the Art, Changes and Trends

Exploring the Emerging Domain of Research on Video Game Live Streaming in Web of Science: State of the Art, Changes and Trends

Gamification Elements on Social Live Streaming Service Mobile Applications

Esports Spectating Motives and Streaming Consumption: Moderating Effect of Game Genres and Live-Streaming Types

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