Twitter and Facebook: Populists’ double-barreled gun?

Jacobs, Kristof; Sandberg, Linn; Spierings, Niels

doi:10.1177/1461444819893991

Cited by 58 publications

(56 citation statements)

References 44 publications

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“…Jacobs et al’s (2020) study explores the different communication strategies adopted and employed by populist and non-populist Members of Parliament in Austria, The Netherlands, and Sweden. They argue these strategies are also platform dependent as they theorize the existence of two distinct practices in social media.…”

Section: Volume Research Highlightsmentioning

confidence: 99%

“…Wells et al’s (2020) study, similar to Jacobs et al’s (2020), seeks to depict paramount communication strategy features of the main candidates in US 2016 primary elections. The authors pay special attention to two of the most populist candidates, Trump and Sanders, and how they attract attention from diverse media outlets.…”

Section: Volume Research Highlightsmentioning

confidence: 99%

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Populism in the era of Twitter: How social media contextualized new insights into an old phenomenon

Zúñiga

Koc-Michalska

Römmele

2020

New Media & Society

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With the advent of social media, political communication scholars have systematically revised theories and empirical corollaries revolving media use and democracy at large. Interestingly, in about the same period of time, a reinvigorated political populism trend has taken place across different latitudes in the world. This widespread populist movement has expanded regardless of whether these political systems were established democracies, emerging democracies, or societies immersed in political contexts at peril. This essay serves as the introductory piece to a special issue on populism. First, it highlights the ways in which “populism,” being an old phenomenon, has further transpired into the political realm in the era of social media. Second, the essay seeks to better contextualize what populism is and how it has developed within today’s hybrid media society. Finally, this introduction also lays out the ground to six central theoretical and data-driven papers that encapsulate many of the important issues revolving the phenomenon of populism today.

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Section: Volume Research Highlightsmentioning

confidence: 99%

Section: Volume Research Highlightsmentioning

confidence: 99%

Populism in the era of Twitter: How social media contextualized new insights into an old phenomenon

Zúñiga

Koc-Michalska

Römmele

2020

New Media & Society

View full text Add to dashboard Cite

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“…emotional reactions are universally available and can be directly associated with specific parties on a standard metric across the globe (Jacobs et al, 2020;Wirz et al, 2018).…”

mentioning

confidence: 99%

“…Following from the latter, it is possible that the populist rhetoric of these parties triggers strong emotional responses (e.g., Blassnig and Wirz, 2019). After all, studies suggest that populist parties engage in stronger emotional appeals, especially towards negative emotions like anger and fear (Jacobs et al, 2020;Jost et al, 2020;Widmann, 2019). Drawing on party manifesto data, Crabtree et al (2020), in turn, argue that emotional appeals may be a function of party ideology more generally, with moderate parties employing higher levels of positive rhetoric relative to extremist parties.…”

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confidence: 99%

Love and Anger in Global Party Politics

Muraoka

Montgomery

Lucas

et al. 2021

JQD

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The reactions feature of Facebook provides an opportunity to explore emotional responses to political messages across the globe on a common platform. In this article, we describe this new measure and present a dataset of over two million posts from the Facebook pages of 690 political parties in 79 democracies. We study Love and Angry reactions to these posts, their potential use as measures of emotional response, and party-level variation in the frequency of these reactions. We find that parties receive systematically different proportions of Love and Angry reactions depending on their ideology, party family, and populist orientation. More extreme parties tend to elicit relatively greater emotional responses. Nationalist, populist, and right-leaning parties in particular elicit a higher proportion of Angry reactions and emotional polarization.

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“…A useful advertising campaign uses a combination/mixture of different media to generate better excitement for a brand [ 14 ]. For instance, if the concerned product is related to a younger audience, then social/online media platforms, such as Twitter, Instagram, YouTube, and Facebook, might be the best medium to reach the target audience.…”

Section: Introductionmentioning

confidence: 99%

Impact of Facebook and Newspaper Advertising on Sales: A Comparative Study of Online and Print Media

Lin

Ahmad

Shafik³

et al. 2021

Computational Intelligence and Neuroscience

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Marketing means the strategies and tactics an organization undertakes for attracting consumers to promote the buying or selling of a product or service. Active marketing is about receiving messages from potential buyers to create ways to influence their purchasing decisions. Advertising is one of the most prominent marketing strategies to promote products to consumers. It is well known that advertisement has a significant impact on the sale of certain goods or services. In this paper, we consider two mediums of advertisement, such as Facebook (which is an online medium) and Newspaper (which is a printed medium). We consider a dataset representing the advertising budget (in hundreds of US dollars) of an electronic company and the sales of that company. We apply the quantitative research approach, and the data which are used in this research are secondary data. For analysis purposes, we consider a statistical tool called simple linear regression modeling. To check the significance of the advertising on sale, definite statistical tests are applied. Based on the findings of this research, it is observed that advertising has a significant impact on sales. It is also showed that spending money on advertising through Facebook has better sales than newspapers. The finding of this research shows that the use of computer-based technologies and online mediums has a brighter future for advertising. Furthermore, a new statistical model is introduced using the Z family approach. The proposed model is very interesting and possesses heavy-tailed properties. Finally, the applicability of the proposed model is illustrated by considering the financial dataset.

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Twitter and Facebook: Populists’ double-barreled gun?

Cited by 58 publications

References 44 publications

Populism in the era of Twitter: How social media contextualized new insights into an old phenomenon

Populism in the era of Twitter: How social media contextualized new insights into an old phenomenon

Love and Anger in Global Party Politics

Impact of Facebook and Newspaper Advertising on Sales: A Comparative Study of Online and Print Media

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