The focus of Mark's research can broadly be described as "pivot thinking," the cognitive aptitudes and abilities that encourage innovation, and the tension between design engineering and business management cognitive styles. To encourage these thinking patterns in young engineers, Mark has developed a Scenario Based Learning curriculum that attempts to blend core engineering concepts with selected business ideas. Mark is also researches empathy and mindfulness and its impact on gender participation in engineering education. He is a Research Scientist and Lecturer in the School of Engineering at Stanford University and teaches the course ME310x Product Management and ME305 Statistics for Design Researchers.Mark has extensive background in consumer products management, having managed more than 50 consumer driven businesses over a 25-year career with The Procter & Gamble Company. In 2005, he joined Intuit, Inc. as Senior Vice President and Chief Marketing Officer and initiated a number of consumer package goods marketing best practices, introduced the use of competitive response modeling and "onthe-fly" A|B testing program to qualify software improvements.Mark is the Co-Founder and Managing Director of One Page Solutions, a consulting firm that uses the OGSP R process to help technology and branded product clients develop better strategic plans. Mark is a member of The Band of Angels, Silicon Valley's oldest organization dedicated exclusively to funding seed stage start-ups. In addition, he serves on the board of several technology start-up companies.
Sophia Lerner Pink, Stanford UniversitySophia Pink is a sophomore studying engineering at Stanford University. She began conducting research in Dr. Sheri Sheppard's Designing Education Lab in June 2016. Sophia's academic interests include mechanical engineering, human-centered design and social science research.Kayla Powers, Stanford University Mr. Adrian Piedra, Stanford University Adrian Piedra is pursuing an MS in Mechanical Engineering (ME) at Stanford University. He is a member of the graduate teaching assistants in the ME department at Stanford, and will be assisting with engineering design courses for the duration of his graduate studies. Adrian holds a BS (summa cum laude) in ME from the University of Florida. During his time at the University of Florida, he was a teaching assistant for engineering analysis courses.
Ms. Shivani Alexandra Torres, Stanford UniversityShivani is pursuing her MS in Mechanical Engineering at Stanford University, as a first year Co-Terminal student, exploring intersection of biotechnology, product realization, smart product design, and design for manufacture. She holds B.S. in Bioengineering and a minor in Product Design, with an emphasis in medical device innovation and pre-medical studies. Her interests in education include increasing accessibility of engineering to students of all backgrounds, especially underrepresented minorities, investigating how to encourage young girls and women to get involved with manufacturing, and how me...