2019
DOI: 10.1080/14747731.2019.1603808
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Two dynamics of globalization in the context of a sports mega-event: the case of UEFA EURO 2012 in Poland

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Cited by 10 publications
(6 citation statements)
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“…Globalisation, changing user demands, and digital transformation have been, and continue to be, some of the important challenges faced by sports organisations [1,2]. However, in recent months, this type of organisation has faced an unpredictable situation that has shaken the foundations of sport: the COVID-19 outbreak.…”
Section: Introductionmentioning
confidence: 99%
“…Globalisation, changing user demands, and digital transformation have been, and continue to be, some of the important challenges faced by sports organisations [1,2]. However, in recent months, this type of organisation has faced an unpredictable situation that has shaken the foundations of sport: the COVID-19 outbreak.…”
Section: Introductionmentioning
confidence: 99%
“…For Poland, the hosting of the UEFA EURO 2012 was perceived as successfully showcasing the country's “new face” internationally as it emerged from its communist legacy. The event is believed to have strengthened the Polish image among visitors and football fans and enhanced its international competitiveness (e.g., Włoch, 2020 ). Similarly, through its hosting of events such as the 2002 FIFA World Cup (and subsequently the 2018 winter Olympic Games), South Korea aimed to portray its “global” identity - highlighting its economic liberalization and global prestige (e.g., Lee et al, 2005 ).…”
Section: Discussionmentioning
confidence: 99%
“…This remains of particular relevance since sport governing bodies are powerful, influential and truly global actors ( Graeff and Knijnik, 2021 ; Millward, 2017 ; Włoch, 2012 ). In global societies, SMEs form time-specific and networked spaces wherein states (for example, host countries) and non-state actors, like UEFA, FIFA or IOC, enter what Włoch (2020 : 46) call ‘intensive interest-driven interactions’. Essentially, these networked structures were impacted by the global crisis.…”
Section: Discussionmentioning
confidence: 99%
“…mega-event sponsors) and sport governing bodies ( Millward, 2017 ). Ultimately, SMEs are organised by global sport organisations, but hosted by nation-states ( Włoch, 2020 ). Besides, the flurry of public/private interests and supranational authority has, of course, become apparent in the responses to the health crisis.…”
Section: Literature Review: Between Risk and Threatmentioning
confidence: 99%