With increasing sinusoidal frequency or its voltage amplitude, a central filament emerges in a diffuse plume downstream of an argon jet with a single-electrode geometry. The plume with a co-existing filament and diffuse part, also referred to as a diffuse-and-filamentary (DAF) plume, is formed after a sudden length increment from a diffuse plume. Only one negative discharge appears per voltage cycle for the diffuse plume. Besides the negative discharge, there is one positive discharge per voltage cycle for the DAF plume. By fast photography, negative discharge behaves as plump plasma bullets propagating along the argon flow, which results in diffuse plume or the diffuse part of the DAF plume. Comparatively, positive discharge behaves as slim bullets, leading to the filament formation. Based on optical emission spectroscopy, it is found that both electron density and electron temperature increase with increasing sinusoidal frequency or voltage amplitude for negative and positive discharges. Moreover, there are abrupt increments in them for negative discharge during the morphology transition. Compared with negative discharge, the positive one has higher electron density and electron temperature. All of the experimental phenomena mentioned above are qualitatively explained through considering the discharge enhancement by residual active species.