“…There is great variability in the new methods, but all share a difference from traditional self-report in that their measurement features capture one or more of Bargh's (1994) hallmarks of automaticity: lack of intention, lack of awareness, lack of control, or efficiency of processing. Some of the techniques include: evaluative priming (e.g., Fazio, Jackson, Dunton, & Williams, 1995;Fazio, Sanbonmatsu, Powell, & Kardes, 1986), the Implicit Association Test (Greenwald, McGhee, & Schwartz, 1998), the Go/No-go Association Task (GNAT, Nosek & Banaji, 2001), the lexicaldecision task (e.g., Wittenbrink, Judd, & Park, 1997), the Affective Simon task (De Houwer, 2003;De Houwer & Eelen, 1998), the Evaluative Movement Assessment (Brendl, Markman, & Messner, 2005), the affect misattribution paradigm (Payne, Cheng, Govorun, & Stewart, 2005), the word fragment completion task (e.g., Dovidio, Kawakami, Johnson, & Johnson, 1997;Hetts, Sakuma, & Pelham, 1999), the name-letter task (e.g., Koole, Dijksterhuis, & van Knippenberg, 2001;Nuttin, 1985), and the analysis of linguistic biases (e.g., Franco & Maass, 1999;von Hippel, Sekaquaptewa, & Vargas, 1997).Probably the most widely used implicit measurement technique is the Implicit Association Test (IAT) developed by Greenwald et al (1998). We describe the IAT procedure in more detail because of the large body of research it has stimulated across fields of psychology (see Nosek, Greenwald, & Banaji, in press, for a recent review) making it the most cited measure in this review (for descriptions of other implicit measures see 336 HOFMANN ET AL.…”