Few studies have sought to understand the different kinds of preparedness measures public, private and nonprofit organizations adopt and the factors motivating these organizations to adopt different kinds of preparedness measures. The present study addresses these gaps in research using perceptions from 1,960 public, private and nonprofit employees. Results indicate significant variations in public, private and nonprofit employees' perceptions of the kinds of preparedness measures their organizations adopt. Findings also suggest there are variations in the factors motivating public, private and nonprofit organizations to adopt different kinds of preparedness measures. The results provide important insights to emergency managers aiming to increase the levels of disaster preparedness among organizations within their communities.