Two studies on how a typeface congruent with content can enhance onscreen communication

Hazlett, Richard L.; Larson, Kevin; Shaikh, A. Dawn; Chaparo, Barbara S.

doi:10.1075/idj.20.3.02haz

Cited by 8 publications

(4 citation statements)

References 23 publications

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“…This is commonly described as the font being incongruent with the underlying meaning or theme (e.g., writing the word "happy" with a font perceived as unhappy). As previous studies have revealed, the use of incongruent fonts not only increases the response time of users (Lewis and Walker, 1989;Hazlett et al, 2013), but can also have a particularly detrimental effect on the perception of the related product (Fligner, 2013;Childers and Jass, 2002;Van Rompay and Pruyn, 2011). To make things worse, the task of font selection is becoming ever more challenging as the number of available fonts keeps increasing.…”

Section: Introductionmentioning

confidence: 94%

“…A number of Stroop-style studies have been conducted to investigate the effect of font characteristics on perception. Hazlett et al (2013) asked users to judge whether a displayed word is positive or negative, comparing 5 fonts and 25 words that are all strongly associated with positive or negative emotion. The results indicate that congruent typefaces yield faster responses.…”

Section: Impact Of Font Choicesmentioning

confidence: 99%

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Semantics-aware typographical choices via affective associations

Kulahcioglu

Melo

2020

Lang Resources & Evaluation

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The task of selecting suitable fonts for a given text is non-trivial, as tens of thousands of fonts are available, and the choice of font has been shown to affect the perception of the text as well as of the author or of the brand being advertized. Aiming to support the development of font recommendation tools, we create a typographical lexicon providing associations between words and fonts. We achieve this by means of affective evocations, making use of font-emotion and word-emotion relationships. For this purpose, we first determine font vectors for a set of ten emotion attributes, based on word similarities and antonymy information. We evaluate these associations through a user study via Mechanical Turk, which, for eight of the ten emotions, shows a strong user preference towards the fonts that are found to be congruent by our predicted data. Subsequently, this data is used to calculate font vectors for specific words, by relying on the emotion associations of a given word. This leads to a set of font associations for 6.4K words. We again evaluate the resulting dataset using Mechanical Turk, on 25 randomly sampled words. For the majority of these words, the responses indicate that fonts with strong associations are preferred, and for all except 2 words, fonts with weak associations are dispreferred. Finally, we further extend the dataset using synonyms of font attributes and emotion names. The resulting FontLex resource provides mappings between 6.7K words and 200 fonts.

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Section: Introductionmentioning

confidence: 94%

Section: Impact Of Font Choicesmentioning

confidence: 99%

Semantics-aware typographical choices via affective associations

Kulahcioglu

Melo

2020

Lang Resources & Evaluation

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“…Precisely which characteristics impart these tones is unclear, but their effect is measurable. 66 Potentially impacting this quality are factors such as font design characteristics (e.g. the width and spacing of individual letters) which can influence reading acuity or text legibility.…”

Section: Typographymentioning

confidence: 99%

Inviting Knowledge: Enhancing Archival Discovery through Information Design

Williams

2024

CRL

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Information design-incorporating research in graphic design, typography, visualization, and usability-is a user experience practice directly applicable to contemporary museums, libraries, and archives. Information design principles and guidelines improve engagement at every point of service, effectively and efficiently complementing the mission of knowledge organizations. This historical survey explores information design in the context of contemporary user experience design, and provides an overview of information design principles and guidelines developed over 40 years of research and professional application. Applying elements of information design to archival finding aids enhances usability, while also preserving descriptive and contextual structures.

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“…To avoid repetition of sources, all the sources used to identify these guidelines are listed here as follows: Moore and Fitz, 1993;Conrad, 2002;Lidwell et al, 2003;Knaflic, 2015;Muilenburg and Berge, 2005;Koyani et al 2006;Visocky O'Grady, 2008;Pettersson, 2010;Hazlett et al, 2013;Norman, 2013;Jansen, 2014;Lonsdale, 2014;Peters, 2014;Dirksen, 2016;Pettersson and Avgerinou, 2016;Dyson and Beier, 2016;Gibeault, 2018;Lonsdale et al, 2018;Maybee et al, 2018; • Colors are generally easier to see than text, but the text in large font helps to identify the content of the information. • Descriptions of the content are easy to understand.…”

Section: Information Design Guidance For Courses On a Vlementioning

confidence: 99%

The power of information design in enhancing the organization of information and course material in an online Virtual Learning Environment (VLE)

Lonsdale

Qin

Chen

et al. 2022

IDJ

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The way information is organized and designed on virtual learning environments (VLEs) is poor (e.g., unclear, unattractive and overwhelmingly dense). This study evaluates and redesigns a VLE platform to enhance access to information and course material. A three-stage user-centred mixed-methods research approach was used with students taking part as co-creators of education, researchers, designers and end-users. Results show that performance was significantly better with two layouts designed following information design principles and a user-centred research process, than with the existing layout. Participants’ opinion also reflected this same trend. A set of guidelines to improve the design of VLEs is provided.

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Two studies on how a typeface congruent with content can enhance onscreen communication

Cited by 8 publications

References 23 publications

Semantics-aware typographical choices via affective associations

Semantics-aware typographical choices via affective associations

Inviting Knowledge: Enhancing Archival Discovery through Information Design

The power of information design in enhancing the organization of information and course material in an online Virtual Learning Environment (VLE)

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