Typeface Emotion Analysis for Communication on Mobile Messengers

Choi, Saemi; Yamasaki, Toshihiko; Aizawa, Kiyoharu

doi:10.1145/2983298.2983305

Cited by 12 publications

(7 citation statements)

References 10 publications

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“…In the categorical model, emotions can be described as discrete categories, e.g., six emotion categories [17] (happiness, sadness, anger, disgust, and fear) and the polarity scale [19] (negative, positive and neutral). These psychological models have been applied not only to recognize emotions from various media, including images, text, and audio [2,29,34], but also to collect typeface emotion labels [12].…”

Section: Studies On Affect and Emotionmentioning

confidence: 99%

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Emotype: Expressing emotions by changing typeface in mobile messenger texting

Choi¹,

Aizawa²

2018

Multimed Tools Appl

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Instant messaging is a popular form of text-based communication. However, text-based messaging lacks the ability to communicate nonverbal information such as that conveyed through facial expressions and voice tones, although a multitude of emotions may underlie the text of a conversation between participants. In this paper, we propose an approach that uses typefaces to communicate emotions. We investigated which typefaces are useful for delivering emotions and introduced these typefaces into a mobile chat app. We conducted a survey to demonstrate how changes in the typeface of a message affected the meaning of the message conveyed. Our user study provides an understanding of the actual user experience with the application. The results show that the use of multiple typefaces in a message can affect and intensify the valence received by users and the use of multiple typefaces elicited an active response and brought about a livelier mood during texting.

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Section: Studies On Affect and Emotionmentioning

confidence: 99%

“…Choi et al developed 100-Font dataset [12] in which each typeface was labeled with six emotion categories (happiness, sadness, surprise, fear, anger, and disgust) by 40 crowdsourcing workers. As we discussed in the related work, this work focuses on the polarity of typeface.…”

Section: Emotional Typefacesmentioning

confidence: 99%

Emotype: Expressing emotions by changing typeface in mobile messenger texting

Choi¹,

Aizawa²

2018

Multimed Tools Appl

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“…There has been some prior research on the potential of typography to convey emotions, particularly in the context of European scripts. For instance, Choi, Yamazaki and Aizawa [5] demonstrated the capability of typography to convey emotions based on core affect [12] and basic emotions [13]. Furthermore, previous research has also proposed text-based communication systems that leverage different typographical forms [4], [6], and it has been reported that altering the typographical form in text-based communication can be an effective means of expressing emotions [5].…”

Section: The Effects Of Fonts On Emotional Communication In Text Chatsmentioning

confidence: 99%

“…1 E). For the core affect evaluation, they were prompted to respond to the emotional valence and arousal level of the sender's emotions using the Self-Assessment Manikin (SAM) test [25], which was used in a previous study on European fonts [5], on a 9-point scale (Fig. 1 B and Fig.…”

Section: Task and Participantsmentioning

confidence: 99%

Exploring the Effects of Japanese Font Designs on Impression Formation and Decision-Making in Text-Based Communication

CHUJO,

SUZUKI,

HAUTASAARI

2024

IEICE Trans. Inf. & Syst.

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Text-based communication, such as text chat, is commonly employed in various contexts, both professional and personal. However, it lacks the rich emotional cues present in verbal and visual forms of communication, such as facial expressions and tone of voice, making it more challenging to convey emotions and increasing the likelihood of misunderstandings. In this study, we focused on typefaces as emotional cues employed in text-based communication and investigated the influence of font design on impression formation and decision-making through two experiments. The results of the experiments revealed the relationship between Japanese typeface design and impression formation, and indicated that advice presented in a font evoking an impression of high confidence was more likely to be accepted than advice presented in a font evoking an impression of low confidence.

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“…While researchers studied affective responses in the context of typeface designs (e.g. Amare & Manning, 2012;Choi et al, 2016;Koch, 2011;Pochun et al, 2018;Puškarević & Uroš, 2016), my literature review shows that-to date-no typographic research has studied typefaces in the context of product meanings and consumerproduct relationships respectively. This is, therefore, the major knowledge gap I have identified.…”

Section: Affective Response Clustermentioning

confidence: 98%

Just for people like me: A multimodal interpretative phenomenological analysis of font consumption.

Relja¹

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Purpose/research questions. The purpose of this study is to understand more fully individuals’ conscious and unconscious lived experiences with font consumption. More specifically, this research asks how relationships with mundane products like typefaces can be described analytically and how individuals consume fonts to construct their identities. Design/methodology/approach. The study employs an inductive, multimethod qualitative research design. It uses an interpretative phenomenological approach (IPA) (Smith, Flowers, & Larkin, 2009) to generate and analyse 48 data sets from 16 diverse typeface users, who were purposefully recruited to reflect the increasingly diverse font user. Data comprise visual (collage), written (narrative) and verbal (interview) texts. Results. Consumers form (parasocial) relationships with typefaces that are shaped by their degree of ‘connoisseurship’. This is a new temporally dynamic and multi-layered concept comprising five facets: Apprehending, involvement, hunting and gathering, knowing, and gatekeeping. Ultimately, the study suggests that fonts must be apprehended as commodities in their own right to become part of identity construction processes and to facilitate the creation of person-object relationships. Originality/value. This study makes several theoretical and methodological contributions. First, it reconceptualizes connoisseurship by employing a rhetoric device and offers an integrated model of the construct. Second, it extends marketing literature on consumer-object and parasocial relationships by proposing a connoisseurship trajectories framework. Third, it enriches methodological literature by introducing the collage construction method in multimodal IPA research. Practical implications. The need for identifying dynamic segments in the typeface market, establishing competitive positioning and co-creating value are highlighted. Future research. This study encourages further research that, for example, applies the connoisseurship trajectories framework to other contexts like polymorphic person-object relationships or explores font consumption from alternative perspectives (e.g. brand and sales managers).

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Typeface Emotion Analysis for Communication on Mobile Messengers

Cited by 12 publications

References 10 publications

Emotype: Expressing emotions by changing typeface in mobile messenger texting

Emotype: Expressing emotions by changing typeface in mobile messenger texting

Exploring the Effects of Japanese Font Designs on Impression Formation and Decision-Making in Text-Based Communication

Just for people like me: A multimodal interpretative phenomenological analysis of font consumption.

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