“…Their shared cultural background, common social norms, and social ties facilitate market interaction and information sharing (Agrawal, Kapur, & McHale, 2008;Chang & Park, 2005;Kim, 2015;Li et al, 2015;Miller et al, 2008;Tan & Meyer, 2011). Moreover, local actors adapt to the concentration of samecountry MNEs by acquiring language and cultural knowledge, which reduces the liability of foreignness faced by MNEs from that particular country of origin (Manning, Sydow, & Windeler, 2012;Miller et al, 2008;Tan & Meyer, 2011;Zaheer, 1995).…”