Electron transfer reactions involving a series of N-alkyl-dihydronicotinamides (R-NAH) as donors were studied in homogenous solvents and in micellar media. In particular, the redox chemistry and kinetics of the reduction of methylene blue and cytochrome-C, by varying the alkyl chain length (R = C4, C8, C12) were investigated The schemes proposed for functionalized surfactants of nicotinamide suggest photochemical conversion based on light-induced electron-transfer reactions.