UI Design for an iTV platform

Fernandes, Sílvia; Velhinho, Ana; Abreu, Jorge Ferraz de; Almeida, Pedro

doi:10.1145/3233824.3233851

Cited by 3 publications

(7 citation statements)

References 3 publications

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“…However, these studies did not propose any general principles for the design of TV systems. On the other hand, several studies in the literature suggest principles, heuristics (general usability principles), and checklists to analyze and improve the usability of TV-related services [19,21,23,25,29,32,[34][35][36]. Kim et al [19] identified 21 usability principles for personalized electronic program guides for digital TVs, such as controllability, feedback, error, predictability, learnability, memorability, and consistency.…”

Section: Literature Reviewmentioning

confidence: 99%

“…They validated the checklist's effectiveness through expert evaluations, enabling a comparative analysis of the number and severity of usability problems against Nielsen's heuristics. Fernandes et al [36] introduced graphic and interaction guidelines for iTV systems using Google Material Design and Apple tvOS guides. Kaya et al [32] proposed 16 usability heuristics and a guideline specific to set-top box and TV systems.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Most existing studies have examined the usability of OTT platforms, video-on-demand (VOD) systems, TV, and similar systems through user testing, field research, and heuristic evaluation. However, a few of these studies have developed usability heuristics and principles for TV systems [19,21,23,25,32,[34][35][36]. On the other hand, most of them [19,21,23,34,35] only propose high-level general heuristics or principles for TV systems and give definitions rather than propose a usability checklist for each concept.…”

Section: Introductionmentioning

confidence: 99%

“…On the other hand, most of them [19,21,23,34,35] only propose high-level general heuristics or principles for TV systems and give definitions rather than propose a usability checklist for each concept. The remaining ones [25,32,36] propose heuristics and principles with their explanations and checklists. However, the developed principles and heuristics are specific to TV-related services, and not OTT platforms.…”

Section: Introductionmentioning

confidence: 99%

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Conceptualization and Survey Instrument Development for Over-the-Top Platforms’ Usability

Pekpazar,

Coskun,

Altin Gumussoy

2023

JTAER

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OTT (over-the-top) streaming is a subscription-based video service model that delivers video-on-demand content, films, and series directly to end-users over the Internet, bypassing the need for traditional satellite receiver systems. The most popular OTT service providers include Netflix, Hulu, Amazon Prime, and Disney+. During the COVID-19 pandemic, the viewership rates and subscriber numbers for OTT platforms rapidly increased. Like various other products and systems, usability problems can substantially impact user satisfaction, loyalty, and the intention to continue using OTT services. Therefore, this study aimed to conceptualize the usability of OTT platforms and develop an OTT Usability Measurement Scale for the usability evaluation of OTT platforms based on the Apple tvOS Guidelines and the literature. OTT platform usability was conceptualized with nine constructs, including Accessibility and Customization, Account Management, Data Entry and Search, Branding, Privacy, Navigation, Help, Content, and Design, and the concepts were measured with a scale including 48 items. The validity of the developed scale was tested through two separate survey studies conducted with Netflix web application users. The first survey involved 650 participants. At this stage, an exploratory factor analysis was used to evaluate the scale’s measurement properties, and the developed factor structure was confirmed. In the second stage, a survey with 600 participants was conducted, and a confirmatory factor analysis was applied to validate the scale properties. Furthermore, a nomological validation of the developed scale was performed, examining the relationship between the acquired OTT factors and elements such as continued intention to use, satisfaction, and brand loyalty. As a result of the nomological validation, it was observed that the privacy and design factors significantly affected each of the three dependent variables.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Conceptualization and Survey Instrument Development for Over-the-Top Platforms’ Usability

Pekpazar,

Coskun,

Altin Gumussoy

2023

JTAER

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“…Throughout subsequent cycles of IDEATION, PROTOTYPING, and TESTING, typical of a DT methodology, several versions of the UltraTV prototype, were created and evaluated. The approaches and the diferent outcomes of the research are detailed in [1,6,7,16,21,58,62]. For instance, the frst major prototype was evaluated following an expert review methodology [6] and provided the initial validation for the unifcation concept, with some recommendations for improvements.…”

Section: Related Workmentioning

confidence: 99%

The TV Ecosystem is Fragmented and in Need of New Business and Technological Strategies

Cardoso

Abreu

Prata

2022

ACM International Conference on Interactive Media Experiences

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The current TV ecosystem is being disturbed by four major fragmentations: linear vs. on-demand content, traditional vs. newer operators, curated vs. algorithmic selection, and TV set vs. additional visualization devices. These fragmentations are changing the TV ecosystem from being channel-based to one that is app-based. However, this multiple app approach makes for a much more complex user experience for the TV viewer. This paper presents fve specifc strategies, both technological and business-related, to address this challenge and to have the potential to create a win-win scenario for both pay-TV operators and their customers. Those strategies were derived from the experience obtained during the development of the UltraTV research project, which aimed to create a content unifcation paradigm to improve the TV viewer user experience and its subsequent successful transfer to a commercial ofer. CCS CONCEPTS• Human-centered computing → Human computer interaction (HCI); • Information systems → Information systems applications; Multimedia information systems; Multimedia streaming; • Applied computing → Arts and humanities.

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Considering Users’ Personal Values in User-Centered Design Processes for Media and Entertainment Services

Berger

Pottier

Pfleging

et al. 2022

Human-Centered Software Engineering

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UI Design for an iTV platform

Cited by 3 publications

References 3 publications

Conceptualization and Survey Instrument Development for Over-the-Top Platforms’ Usability

Conceptualization and Survey Instrument Development for Over-the-Top Platforms’ Usability

The TV Ecosystem is Fragmented and in Need of New Business and Technological Strategies

Considering Users’ Personal Values in User-Centered Design Processes for Media and Entertainment Services

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