Ukraine Express Delivery Market Industry Analysis

Taranenko, Oleksii

doi:10.35774/econa2020.04.084

Cited by 3 publications

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“…The analysis of the capacity of the express cargo delivery market and the shares of the five main counterparties-leaders of the express delivery market is presented in Table 2. The largest relative deviation in net income (368.92%) is typical for Just In LLC, which entered the express delivery market as a new operator in 2018, and in 2020 increased cargo turnover to 7 million shipments per year (Taranenko, 2020). This indicates increased competition in the express cargo delivery market.…”

Section: Resultsmentioning

confidence: 99%

“…Notes: B2B -business-business relationship; B2C -business-consumer relationship; C2C -consumer-consumer relationship Source: compiled according toTaranenko (2020), Express delivery global market report (2023), State Statistics Service of Ukraine (n.d.), Delivery Group (n.d.), Justin (n.d.), Meest Express (n.d.), History of "Nova Poshta" company (n.d.), Ukrposhta (n.d.), Reporting of Ukrainian enterprises (n.d.), K. Khutorna (2022) O. Shandrivska & Ya. Kizlyak…”

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Features of the functioning of express delivery market in Ukraine during the war

Shandrivska,

Kizlyak

2023

EEM

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The express delivery market is one of the most dynamic sectors of the economy, without which the effective functioning of business, e-commerce, retail, etc., is impossible. Under the influence of external factors, such as the military invasion of the territory of Ukraine by the Russian Federation in 2022, the parameters of the activity of express delivery market operators have changed, which actualises the issues of analysing the performance indicators of the express delivery market and studying changes in consumer behaviour in the field of express delivery services. The purpose of the study is to present the results of a comprehensive investigation of the features of transformation of the Ukrainian express delivery market in conditions of instability. To achieve the research goal, a set of scientific methods was used: system, statistical analysis, and index method. To identify changes in the structure of needs of consumers of express delivery services in the context of disturbances, a marketing study and an express survey of end users were conducted. The dynamics of the development of the Ukrainian express delivery market during a full-scale war is studied in terms of identifying the competitive positions of enterprises in the segment and distributing "market power" among the participants of the market under study. The enterprises that form the "core" of the market and their role in shaping the intensity of competition in the express delivery market in Ukraine are identified. The results of a marketing study on changes in consumer purchasing behaviour during the war in Ukraine are presented and the profile of the target audience of services before and during the war is established. The high adaptive capacity of enterprises providing express delivery services to conditions of instability in terms of restoring operational activities and adjusting the parameters of logistics activities in accordance with changes in the needs of consumers was noted. Consumer needs, business digitalisation, and life safety remain the determining factors for the development of the sector under study in the context of disturbances. The results can be applied in practice by the heads of the marketing and logistics department, the planning and economic department of enterprises in the express cargo transportation sector, and interested groups of stakeholders in the express cargo delivery market

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Section: Resultsmentioning

confidence: 99%

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confidence: 99%

Features of the functioning of express delivery market in Ukraine during the war

Shandrivska,

Kizlyak

2023

EEM

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Section: Resultsmentioning

confidence: 99%

“…Gautam • identification of changes in the needs of end-users in Ukraine through the analysis of primary information based on the conducted marketing research, where the tool was a questionnaire using Google Forms software, which allowed forming a profile of the target audience in the Ukrainian market of express cargo delivery and providing recommendations to enterprises regarding the value approach in the formation of the offer of express cargo delivery services and a customer-oriented approach in business. For comparison, other researchers focused on identifying areas for improving the marketing system of consumer segmentation on the example of Greece (Griva et al, 2022) Taranenko (2020), although disclosed the specifics of marketing and logistics activities of enterprises in the express cargo delivery sector, did not reflect the provisions of the functioning in the context of neutralising the consequences of the spread of the pandemic and war;…”

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confidence: 99%

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Untitled

2023

EEM

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Національні члени редколегії: Ігор Алєксєєв Доктор економічних наук, професор, заслужений працівник освіти України, професор кафедри фінансів, Національний університет «Львівська політехніка», м. Львів, Україна Василь Козик Кандидат економічних наук, професор, завідувач кафедри економіки підприємства та інвестицій, Національний університет «Львівська політехніка», м. Львів, Україна Євген Крикавський Доктор економічних наук, професор, заслужений працівник освіти України, завідувач кафедри маркетингу і логістики, Національний університет «Львівська політехніка», м. Львів, Україна Ольга Мельник Доктор економічних наук, професор, завідувач кафедри зовнішньоекономічної та митної діяльності, Національний університет «Львівська політехніка», м. Львів, Україна Наталя Чухрай Доктор економічних наук, професор, проректор з науково-педагогічної роботи та міжнародних зв'язків, Національний університет «Львівська політехніка», м. Львів, Україна Назар Подольчак Доктор економічних наук, професор, завідувач кафедри адміністративного та фінансового менеджменту Інституту адміністрування та післядипломної освіти, Національний університет «Львівська політехніка», м. Львів, Україна Олена Павлова Доктор економічних наук, професор, завідувач кафедри аналітичної економіки та природокористування, Східноукраїнський Національний університет ім. Лесі Українки, м. Луцьк, Україна Володимир Міщенко Доктор економічних наук, професор, інститут економіки та прогнозування Національної академії наук України, м. Київ, Україна Наталія Трусова Доктор економічних наук, професор, Таврійський державний агротехнологічний університет імені Дмитра Моторного, м. Мелітополь, Україна Вячеслав Македон Доктор економічних наук, професор, Дніпровський національний університет імені Олеся Гончара, м. Дніпро, Україна

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Marketing activities of enterprises in the express delivery market of Ukraine

Kosar,

Kuzo,

Kosar

2023

SMEU

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It was established that the main factors that contributed to the growth of express delivery services demand in Ukraine are the development of the Internet in Ukraine and the increase of its users, the decrease in the free time of Ukrainians, the desire to optimize it, and the growth of retail trade. The main companies that provide express delivery services include "Nova Poshta", "Ukrposhta", Meest, Justin, Delivery Auto, Epicenter, and Kasta. It was determined that the most famous brand is the "Nova Poshta" company, which also has the largest number of points of contact with consumers, although Justin company fulfills orders the fastest. The results of office research indicate that the most optimal ratio in terms of price-quality indicators is typical for the company "Ukrposhta" and Justin. In the express delivery market, the biggest threat to postal operators is re-tail trade networks, which are actively developing their delivery of goods. At the same time, services focused on new market segments also appear. Domestic services and delivery services were signifi-cantly affected by the full-scale war. However, the express delivery market quickly recovered from the shock and partially recovered. The impact of the war on the work of some domestic services and delivery services - Bolt Food, Glovo, Liki24, "Nova Poshta", and Meest Express delivery services - was analyzed. The formation of competitive advantages of operators in the market of express deliv-ery services can be ensured by their comprehensive use of tools of the marketing complex, and the formation of co-branding departments. The article presents the features of the toolset of the mar-keting complex of companies in the service sector. When developing strategies for the development of services and delivery services, the latter must take into account the needs and behavior of con-sumers. Therefore, it is important to provide information for the marketing activities of companies. New information technologies, including Big Data, artificial intelligence, and machine learning tech-nologies open up significant opportunities for its improvement. They allow you to collect the neces-sary information for the development of tools for the marketing complex of the express delivery company, adapted to the needs of individual market segments.

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Ukraine Express Delivery Market Industry Analysis

Cited by 3 publications

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Features of the functioning of express delivery market in Ukraine during the war

Features of the functioning of express delivery market in Ukraine during the war

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Marketing activities of enterprises in the express delivery market of Ukraine

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