The clinical management of hepatocellular carcinoma has evolved greatly in the last decade mostly through recent technical innovations. In particular, the application of cutting edge image guidance has led to minimally invasive solutions for complex clinical problems and rapid advances in the field of interventional oncology. Many image-guided therapies, such as transarterial chemoembolization and radiofrequency ablation have meanwhile been fully integrated into interdisciplinary clinical practice, while others are currently being investigated. This review will summarize and evaluate the most relevant completed and ongoing clinical trials, provide a synopsis of recent innovations in the field of intra-procedural imaging and tumor response assessment, and offer an outlook on new technologies, such as radiopaque embolic materials. In addition, combination therapies consisting of loco-regional therapies and systemic molecular targeted agents (e.g., sorafenib) remains of major interest to the field and will also be discussed. Finally, we will address the many substantial advances in immune response pathways that have been related to the systemic effects of loco-regional therapies. Knowledge of these new developments is crucial as they continue to shape the future of cancer treatment, further establishing interventional oncology along with surgical, medical, and radiation oncology as the 4th pillar of cancer care.