In 2010 May, an intermediate luminosity optical transient was discovered in the nearby galaxy NGC 300 by a South African amateur astronomer. In the decade since its discovery, multi-wavelength observations of the misnamed "SN 2010da" have continually re-shaped our understanding of this high mass X-ray binary system. In this review, we present an overview of the multi-wavelength observations and attempts to understand the 2010 transient event and, later, the re-classification of this system as NGC 300 ULX-1: a red supergiant + neutron star ultraluminous X-ray source.On 2010 May 24, the amateur astronomer L. A. G. Monard of Pretoria, South Africa, reported the discovery of an optical transient in the nearby spiral galaxy NGC 300, shown in Figure 1 [1]. The event was given the supernova (SN) designation SN 2010da. The apparent V-band magnitude from the discovery images (16.0±0.2 mag), however, immediately presented a contradiction: at the distance of the host galaxy (2 Mpc [2]), the implied absolute magnitude (M V ∼ −10.5 at maximum; [3]) was too low to be consistent with a true SN explosion. Follow-up spectroscopy confirmed that the transient event was not a genuine SN, and instead resembled a luminous blue variable (LBV)-like outburst from a dust-enshrouded massive star [4,5]. Multi-color imaging of the outburst was obtained with the SMARTS 1.3m telescope at Cerro Tololo ∼2 days after the initial discovery [6] and ∼3 weeks post-outburst [7]. SN 2010da thus joined the heterogeneous group of objects known as "supernova impostors," which are frequently interpreted as massive stars experiencing non-terminal eruptions or outbursts [5,6]. Additional spectroscopy from the SOAR 4.1m telescope spanned 400-860 nm [5] showed similarity to the SN impostor SN 1997bs [10]. The blue continuum emission of SN 2010da shortly after outburst was dominated by strong Hα emission, with a full width at half maximum (FWHM) of ∼1000 km s −1 and no evidence of a P Cygni profile, along with other narrow Balmer lines and a possible detection of weak He II λ4686 [5]. These results stood in contrast to those obtained with near-simultaneous GMOS on Gemini-South by Chornock and Berger [4], which observed an Hα FWHM of ∼660 km s −1 and higher-order Balmer lines with clear P-Cygni profiles. These spectral properties led Chornock and Berger [4] to speculate that the SN 2010da event originated in "an LBV-like outburst of a massive star." arXiv:2002.04113v1 [astro-ph.HE]