“…The researcher, linked with the Postgraduate Program in Communication of UFSM, has recently published studies about the representations of women and gaucho style in local media Lisboa Filho, 2017a;2017b), the multiple meanings involving the gaucho border (Lisboa Filho; Pozza, 2017), issues related to distinct media products (such as Brazilian reality shows and the journalistic discourse), production of gaucho youth identities in multiple media outlets, etc. Lisboa Filho, with the collaboration of Baptista, sought to compile investigations conducted in Brazil and Portugal into an e-book entitled Estudos Culturais e interfaces: objetos, metodologias e desenhos de investigação Baptista, 2016 (Mentz;Fioravante;, media and consumer culture Constante;Horlle;Schmidt, 2016), that is, a border zone involving the fields of Social Communication, Cultural Studies, and Education. On the other hand, the studies developed by Sanches (2011) and colleagues are focused on very different aspects of contemporary culture, such as the phenomenon of cosplay, urban graffiti, culture gamification, Brazilian reality shows, American TV shows, etc.…”