UMNO-online dan fungsinya dalam penerbitan berita politik talian di Malaysia

Abstract

This article is about online publishing in a political party like UMNO by looking at its functions applied in the field of communication. This political party applies the development of online publishing by using UMNO Online as the party’s official website. This study focuses specifically on the function of the UMNO Onlinecreated in online political news publishing in Malaysia and the UMNO Onlinefactor established as well as how the development of online political publishing to reflect the background of the study. The function of UMNO Online is based on the scope of the study, namely the content published in June 2011 will be examined based on the role of UMNO Online in addressing these issues through ethical news writing, with an emphasis on the pattern of news published. In addition, the evolution of communication has influenced UMNO, which has also changed with the existence of websites in the association as a new platform for the party, based on the latest developments that also require the use of technology. The development of UMNO Online which started from a special unit and through various changes that eventually became a news portal that is interactive in nature by combining all media. The results of the research found that current developments motivate UMNO as a political party that holds some of the leadership role in the country’s administration also undergoes transformation using cyber media. Through the study, it can be concluded that UMNO Online plays a news role in rejecting the allegations made by the opposition party.

Visual Representation of Malaysian Candidates in General Election in Selected Coalition Parties: A Visual Survey on Social Media

“…This platform can be used to access political information and be used as an open political communication field. Ahmad et al (2017) argues that political information on various platforms can be used as a political communication space for discussions involving party struggles, community mobilization, etc. Therefore, the availability of easily accessible information will influence the audience's perception of whether they support, do not support, or are not in favor of any party in principle (Sanawi et al, 2022).…”