“…Health information seeking is often differentiated from passive acquisition of health knowledge and has been described as undertaking purposeful activities to obtain health information, often to fulfil specific goals (Lambert, & Loiselle, 2007;Niederdeppe, Hornik, Kelly, Frosch, Romantan, Stevens, Barg, Weiner, Schwartz, 2007). Online health resources have been used as a means to cope with or reduce health-related uncertainty (Caiata-Zufferey et al, 2010;DeLorme, & Huh, 2009;Donovan-Kicken, & Bute, 2008;Stone et al, 2013;Oprescu et al, 2013), and Uncertainty Management Theory (UMT) (Brashers et al, 2000), a prominent communication uncertainty framework, has been applied to appraise the associations between online health information seeking and uncertainty management (Oprescu et al, 2013;Rains, 2014;Rains, & Tukachinsky, 2015a;Rains, & Tukachinsky, 2015b). A central tenet of UMT proposes that uncertainty is not necessarily a negative or positive experience, but that an individual will appraise the meaning of uncertainty, and the resulting emotional response will determine whether the uncertainty is evaluated as negative, positive or neutral.…”