“…Considering such justification processes, research on biomarkers of wellbeing might offer important complementary insights. Studies mapped physiological biomarkers related to negative wellbeing and stress processes, such as allostatic load (Patel et al, 2019), telomere length (Lee et al, 2020), blood pressure (Cardon & Patel, 2015; Stephan & Roesler, 2010), cortisol (Schermuly et al, 2021), oxidative stress and triglyceride levels (Patel & Wolfe, 2021). Yet, research on biomarkers of positive wellbeing, such as serotonin and oxytocin (Huppert, 2009), is missing in entrepreneurship research and in management research generally (Nicolaou et al, 2021; Nofal et al, 2017), presenting a valuable opportunity for future contributions.…”