Under what conditions will social commerce business models survive?

Kim, Dohoon

doi:10.1016/j.elerap.2012.12.002

Cited by 85 publications

(60 citation statements)

References 15 publications

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“…With the development of social networking sites in the virtual world, e-commerce and thereby social commerce have emerged, 11,12 which use social media to create an environment for social interaction. 13,14 The interactions through social networks and their advantages and structural features have an impact on customers' interactions and demand by increasing shared experiences through creating communities and are effective in identifying products and gathering and sharing product information that will lead to increased customer satisfaction and intention to use social commerce 2,8,11,14 .…”

Section: Literature Reviewmentioning

confidence: 99%

“…1 Business owners and marketing managers attempt to use actual customers to influence potential customers and encourage them to buy products. 2 They also provide suitable products by analyzing the information gathered in these networks and analyze the relationships between customers and businesses and the similarities between their behaviors.…”

Section: Introductionmentioning

confidence: 99%

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The Effects of Perceived Risk on Social Commerce Adoption Based on Tam Model

2017

IJECS

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With the emergence of electronic commerce, the development of social networks has introduced the concept of social commerce. Since accepting new technology can be somewhat challenging for Internet users, this study examines the effect of perceived risk on the adoption of social commerce from their perspective. For this purpose, a conceptual model based on the Technology Acceptance Model (TAM) has been created to take into account different types of risks, including financial, functional, social, time, psychological, and privacy risks. The results of the study, which applied a structural equation modelling (SEM) approach and partial least squares (PLS), revealed that, among 277 active users of social media, perceived risk has a significant impact on the perceived usefulness of social commerce. Moreover, among the different constructs of risk, psychological and social risks have no noticeable effect on commerce adoption.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The Effects of Perceived Risk on Social Commerce Adoption Based on Tam Model

2017

IJECS

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“…The emergence of social commerce has resulted in the empowerment of users, as the Internet, and specifically Web 2.0, has transferred power from sellers to buyers (Gu, Park, & Konana, 2012;Wei, Straub, & Poddar, 2011). SNSs are an example of this change with the opportunities they now offer to consumers (Kim, 2013). Towards these ends, the study of SNSs and potential paradigm changes is important for the current business world and can exert significant influence on virtual communities and their users` behaviours (Hajli, 2014b;Williams et al, 2001).…”

Section: Introductionmentioning

confidence: 99%

Social commerce: The transfer of power from sellers to buyers

Hajli

Sims

2015

Technological Forecasting and Social Change

247

190

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The emergence of social media has demonstrated the empowerment of end-users with a transfer of power from sellers to buyers. Consumers have become able to generate content and share this in their networks with peers.Digital content generated by individuals has an economic value. Economic implications in the form of product sales through social interaction of individuals must now be taken into account by businesses. This has seen the emergence of social commerce, an important evolution in e-commerce. This paper draws on social support theory, social commerce constructs and information systems concepts, proposes a conceptual model. This proposed model investigates the role of social media in facilitating online communication of consumers through social commerce constructs, leading to online social support. A survey has been conducted to examine the structural model. Data analysis using SEM-PLS reveals important factors indicating the role of social media in facilitating online communication through social commerce constructs, generating online social support and affecting consumers' behaviour, the value of social commerce for the market. Theoretical implications and practical implications of this study has explained in the end of the paper.

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“…S-commerce is mainly seen by scholars as a subset of e-commerce (Stephen & Toubia, 2010;D. Kim, 2013;.…”

Section: Commercementioning

confidence: 99%

Mind Your Own Business : Understanding and characterizing valuecreated by consumers in a digital economy

Mileros

2020

Linköping Studies in Science and Technology. Licentiate Thesis

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In the context of what is commonly referred to as consumer-centric digital economy, personal data has become the new currency which is utilized by consumers to be granted access to seemingly "free apps" within so-called digital zero-price markets. Simultaneously, there are consumers, known as "content creators", who can generate million-dollar revenues annually. The current understanding of how consumers create and capture value within this new digital economy is scarce and more research is needed to systematically build a basis for creating an understanding of value creation and capture in the consumer-centric digital economy, based on a consumer perspective. The purpose of this dissertation is consequently to explore how consumers create and capture value within a consumer-centric digital economy. The explorative study also serves to obtain an initial overview of the phenomenon and the widely dispersed literature which spans different research fields. The collected data constitute more than 500 articles in combination with empirical data collected from websites. Based on the current literature, central concepts related to consumer-centric digital economy are explained. These include for instance Web 2.0, user-generated content and the consumerto-business relationship. The different concepts are discussed in relation to each other and a trend analysis shows that these concepts are on the rise and have become increasingly popular. The results show that consumers within the digital economy may take different roles, and some create value as business-oriented consumers (i.e., consumers who have a commercial interest). For instance, they make a business out of their participation in the digital economy. Examples are YouTubers, bloggers or creators in virtual worlds such as Second Life. Another, probably larger category is characterized as traditional consumers, for instance they participate in the digital economy through their use of seemingly "free" apps but do not reap any direct monetary benefits. By sharing their personal data, they take part in value creation in a more passive way. The findings also indicate that the level of control, e.g. determined by whether or not value is created within the digital platform, may characterize the prerequisites for value capture. Based on this, a taxonomy for value creation and value capture by consumers in the digital economy is developed. The study also identifies different business model types for business-oriented consumers.

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Under what conditions will social commerce business models survive?

Cited by 85 publications

References 15 publications

The Effects of Perceived Risk on Social Commerce Adoption Based on Tam Model

The Effects of Perceived Risk on Social Commerce Adoption Based on Tam Model

Social commerce: The transfer of power from sellers to buyers

Mind Your Own Business : Understanding and characterizing valuecreated by consumers in a digital economy

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