“…While veg*ns’ attitudes toward omnivores have been examined only recently (Bagci et al., 2021; Tian et al., 2019), several studies have tested the hypotheses that veg*ns, as a social minority, are the targets of negative evaluations from members of the social majority (i.e., omnivores). MacInnis and Hodson (2017) examined omnivores’ attitudes toward veg*ns and showed that they were equivalent to or more negative than their attitudes toward other groups that are common targets of prejudice (e.g., Blacks and homosexuals) and minorities who challenge social norms (i.e., environmentalists and feminists), and more negative than their attitudes toward other groups characterized by food selectivity (i.e., coeliac eaters, lactose intolerants, and religious dieters).…”