Understanding antecedents of continuance and revisit intentions: The case of sport apps

Pérez-Aranda, Javier; Robles, Eva María González; Urbistondo, Pilar Alarcón

doi:10.1016/j.jretconser.2023.103288

Cited by 13 publications

(4 citation statements)

References 86 publications

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“…The results are used to assess if critical endogeneity problems exist in the model, and the problems are corrected by the Gaussian copula terms. The results reveal that none of the Gaussian copula values for each construct are significant ( p > 0.05), suggesting that endogeneity is absent in this study, which meets the threshold requirement [ 135 , 137 ].…”

Section: Data Analysis and Resultsmentioning

confidence: 67%

Understanding Different Types of Followers’ Engagement and the Transformation of Millennial Followers into Cosmetic Brand Evangelists

Rungruangjit

Chankoson

Charoenpornpanichkul

2023

Behavioral Sciences

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Facebook pages of cosmetic products have substantially grown among millennial consumers. This study aims to explore the motivational factors that affect different types of millennial followers’ engagement, including followers on Facebook pages of cosmetic products, and examine different types of millennial followers’ engagement that influence brand evangelism. A quantitative method involving the technique of partial least square structural equation modeling was applied. An online questionnaire was designed to collect data from millennial followers. The results revealed that informational content stimulates active lurkers and passive participants, while entertaining content positively influences only active participants. Social interaction value is influential to active and passive participants. It was found that identification is the motivation factor that drives both active participants and lurkers. Confidence benefits and special treatment benefits were found to be the motivation factor that stimulates all participants. Social benefits substantially influence active participants and lurkers. Interestingly, the followers’ passive participation has a great influence on brand evangelism. This study opposes the notion that active lurkers and passive participants are less important than active participants and supports the literature by revealing the importance of distinguishing between active participants, active lurkers, and passive participants in causing different impacts on brand evangelism.

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Section: Data Analysis and Resultsmentioning

confidence: 67%

Understanding Different Types of Followers’ Engagement and the Transformation of Millennial Followers into Cosmetic Brand Evangelists

Rungruangjit

Chankoson

Charoenpornpanichkul

2023

Behavioral Sciences

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“…It was previously suggested that the inclusion of gamification elements increases the probability that a user will want to use a particular technology in the future (Perez-Aranda et al, 2023;Tu et al, 2019). In this sense, the use of gamification enhances the services offered by the app.…”

Section: Effect Of Gameful Experience On Users' Behavioural Intention...mentioning

confidence: 99%

Gamify, engage, build loyalty: exploring the benefits of gameful experience for branded sports apps

Habachi,

Matute,

Palau-Saumell

2023

JPBM

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Purpose This study aims to examine the impact of the gameful experience on behavioural outcomes. Drawing from stimulus–organism–response theory, it proposes and tests a new model that investigates the relationship between the gameful experience, brand loyalty and intention to use gamified branded applications in the sports context. In addition, it explores the mediating role of customer–brand engagement (CBE) and the moderating role of self-image congruity (SIC). Design/methodology/approach A sample of 436 active users of sport-related branded gamified applications was used to test the model. Data was collected from online sports forums, brands’ Facebook communities and during sporting events. Findings Results indicate that the gameful experience positively and directly impacts behavioural intentions but does not directly influence brand loyalty. This relationship becomes partially significant when mediated by CBE. In addition, results show that users with high levels of SIC are more likely to continue using the gamified application, whereas users with low levels are more likely to engage with the brand. Originality/value This study expands the gamification literature in the sports sector by revealing the importance of the gameful experience in driving loyalty, behavioural intentions and CBE. It proposes a new model that sheds light on the emotional aspect of the interaction between a user and a gamified system and the importance of exploring the effects of moderators, such as SIC, in these relationships.

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“…Google Trends can be a useful resource for figuring out trends and studying customer behavior in the context of online purchases of sporting goods. Marketers can learn which items and brands are most in demand, when they are most in demand, and what factors may be influencing or discouraging online sales by looking at search data for specific keywords and phrases linked to sports equipment (Perez et al, 2023). This information can then be utilized to develop new products or services, improve the targeting of potential customers, and optimize marketing campaigns.…”

Section: Literature Reviewmentioning

confidence: 99%

The Impact of COVID-19 on Online Consumer Behavior for Sports Equipment: A Trend Analysis

Onete¹,

Sava²,

Budz³

et al. 2023

New Trends in Sustainable Business and Consumption

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This article proposes to examines how internet shopping for sports equipment changed during and after the COVID-19 outbreak in the UK. The goal of the study is to comprehend how the pandemic affected consumer behavior in relation to purchasing of sporting goods. Using Google search data for phrases related to sporting goods, the study looks for patterns and changes in customer interest over time. According to our findings, there were considerable shifts in the sports equipment search trends both during and after the epidemic, with a noticeable rise in searches for terms like "home gym," "fitness equipment," and "fitness app," among others. According to the analysis, pandemic-related lockdowns and gym closures were the main causes of the rise in sports gear and fitness-related searches. The survey sheds light on how customers shop online, emphasizing the significance of the home gym trend as a reaction to the closing of conventional gyms and the demand for at-home fitness options. By offering insights into the changing customer behavior during a pandemic, this study adds novelty to the field of sports equipment sales. In their quest to comprehend shifts in customer behavior and modify their strategies in light of such shifts, marketers, corporations, and legislators may find the findings to have major practical ramifications. The research also gives prospects for future studies, such as the comparison of the results with other regions or the discovery of specific elements that influence consumer behavior in this setting.

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Understanding antecedents of continuance and revisit intentions: The case of sport apps

Cited by 13 publications

References 86 publications

Understanding Different Types of Followers’ Engagement and the Transformation of Millennial Followers into Cosmetic Brand Evangelists

Understanding Different Types of Followers’ Engagement and the Transformation of Millennial Followers into Cosmetic Brand Evangelists

Gamify, engage, build loyalty: exploring the benefits of gameful experience for branded sports apps

The Impact of COVID-19 on Online Consumer Behavior for Sports Equipment: A Trend Analysis

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