Understanding Consumer Behaviour Towards Green Cosmetics

Rawat, Surya Rashmi; Garga, Pawan

doi:10.2139/ssrn.2111545

Cited by 8 publications

(11 citation statements)

References 2 publications

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“…Green products are developed or improved according to ecological standards. Green products have several advantages such as minimizing the use of natural resources, they are safer and less toxic, and they are packaged using reusable material [28][29][30]. As one type of green product, green cosmetics have gained more attention among consumers.…”

Section: Description Of Green Cosmetics and Green Skincarementioning

confidence: 99%

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The Investigation of Consumers’ Behavior Intention in Using Green Skincare Products: A Pro-Environmental Behavior Model Approach

et al. 2018

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Increasing environmental awareness among societies is motivating consumers to use green cosmetic products. Green skincare products are the fastest growing sector in the worldwide market compared with other green cosmetic products. However, compared with general cosmetic products, the market share of green cosmetic products in Indonesia is relatively low. The present research investigated consumers’ purchasing intentions toward green skincare products in Indonesia using the pro-environmental reasoned action (PERA) model. A total of 251 female consumers participated in this study. Structural equation modeling was conducted to reveal the relationships between the five factors in the PERA model. The results indicated that perceived authority support (PAS) has a positive effect on perceived environmental concern (PEC). PAS and PEC have positive effects on attitude (AT) and subjective norms (SN), and AT and SN have positive effects on behavioral intention (BI) to purchase green skincare products, with the key factor being attitude. The PERA model was able to describe 62.6% of the BI to purchase green skincare products. Green skincare companies are recommended to produce more green skincare products and market the products by involving public figures and emphasizing the green attributes. Furthermore, we recommend that green skincare companies produce quality and sustainable products using quality processes, and be involved in pro-environmental activity to increase consumer attention to the green skincare products.

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Section: Description Of Green Cosmetics and Green Skincarementioning

confidence: 99%

“…Green cosmetics are often called organic cosmetics [31]. There are certain challenges to formulating organic cosmetics because organic cosmetics have to guarantee efficiency, stability, and safety [28].…”

Section: Description Of Green Cosmetics and Green Skincarementioning

confidence: 99%

The Investigation of Consumers’ Behavior Intention in Using Green Skincare Products: A Pro-Environmental Behavior Model Approach

et al. 2018

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“…A previous study by Rawat and Garga (2012) found that technology anxiety can impact consumer satisfaction negatively, where certain users can experience anxiety while dealing with technology applications and financial payments. Technology anxiety may cause problems regarding the present activity to be done, decreased confidence levels, and a reduced sense of ability (Curran, Meuter, & Surprenant, 2003).…”

Section: Technology Anxietymentioning

confidence: 99%

“…The need for interaction refers to the need to interact with others. Consumers do place a strong value on interaction with other human beings for instance service workers and considered that as part of the dining experience (Rawat & Garga, 2012). The need for interaction for some consumers does not confined to interaction with service personnel but also the interaction with other consumers and some are even looking forward to the pleasure of bargaining before acquiring a new product (Hanus, 2016).…”

Section: Need For Interactionmentioning

confidence: 99%

“…With the development of technology, the definition of interaction has also evolved. The interaction today is not limited to human interaction but rather interacts with technology (Rawat & Garga, 2012). Different from conventional interactions with humans, the interaction for technology is often confined to the area of convenience navigation, the time-saving attribute, and easy-to-use application offer by the use of technology (Dhurup et al, 2006).…”

Section: Need For Interactionmentioning

confidence: 99%

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Consumer Purchase Intention toward Online Food Delivery Service: The Implication for Future Research

Tarmazi

Ismail

Azmin

et al. 2021

MJSSH

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In Malaysia, online food delivery service provider has experienced steady growth in term of the increasing numbers of companies offering this service. This study aims to analyze consumer purchase intention towards online food delivery service based on factors of control, convenience, needs for interaction, technology anxiety, and consumer satisfaction. Additionally, this study highlighted which service delivery provider that are more preferred by consumers and help to identify the actual demographic profile and market segments for this service. This research was carried out using a quantitative approach and data was collected using a questionnaire and distributed through an online platform. Purposive sampling was used with screening questions. Sample size was determined using power analysis with total number of 147 respondents were identified as the appropriate minimum sample size for this study. The findings indicate intention of using an online food delivery provider is strongly influenced by independent variables tested in this study. However, findings from this study have shed some light concerning the demographic profile of consumers who use services from online service delivery. For instance, it is believed that this service is much more appealing to the younger generation due to their ability to adopt a new technology and the older generations are more resistant to changes. Thus, this study has proved that generation X are the heavy users of online food delivery service due to the advantages its offers in term of convenience and satisfaction. This indicates that these segments have less resistance to new technology and services.

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