2018
DOI: 10.3390/su10113922
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The Investigation of Consumers’ Behavior Intention in Using Green Skincare Products: A Pro-Environmental Behavior Model Approach

Abstract: Increasing environmental awareness among societies is motivating consumers to use green cosmetic products. Green skincare products are the fastest growing sector in the worldwide market compared with other green cosmetic products. However, compared with general cosmetic products, the market share of green cosmetic products in Indonesia is relatively low. The present research investigated consumers’ purchasing intentions toward green skincare products in Indonesia using the pro-environmental reasoned action (PE… Show more

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Cited by 141 publications
(172 citation statements)
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“…Cronbach's alphas for the constructs all reached a level of significance (>0. 7), supporting that the model is reliable [11,112,113]. Note: ISS-involvement in skin safety; TDSI-trust in domain specific information; BL-brand loyalty; PFV-perceived safety value; PSV-perceived social value; PI-purchase intention.…”
Section: Measurement Modelmentioning
confidence: 66%
See 4 more Smart Citations
“…Cronbach's alphas for the constructs all reached a level of significance (>0. 7), supporting that the model is reliable [11,112,113]. Note: ISS-involvement in skin safety; TDSI-trust in domain specific information; BL-brand loyalty; PFV-perceived safety value; PSV-perceived social value; PI-purchase intention.…”
Section: Measurement Modelmentioning
confidence: 66%
“…We analyzed data from 240 respondents who completed the entire survey; four incomplete answers were removed. High response rates meant no serious problems concerned with non-response bias [11]. In this study, female comprised 74.2% of the respondents, while the majority were between 18 and 30 years old (88.7%) and university students (66.3%) who are generally known as the generations that are sensitive to new trends and relatively active in utilizing mobile apps and mobile shopping.…”
Section: Data Collection and Samplementioning
confidence: 78%
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